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Mobile payments optimization is now vital, says BlueSnap CEO

Denny | October 22, 2013

An interview with Ralph Dangelmaier has revealed the critical importance of the smartphone experience.

While at the Money2020 event in Las Vegas, the editor of Mobile Commerce Press, Loreen Worden, had the opportunity to speak with Ralph Dangelmaier, the CEO of BlueSnap, a leading specialist in cart services, about mobile payments and optimization.

Within this interview, Dangelmaier revealed considerable insight into the essential nature of the smartphone channel.

At the moment, one of the largest struggles in mobile payments is the fact that many consumers are abandoning their shopping carts. According to many, including BlueSnap CEO Dangelmaier, this problem has a great deal to do with the fact that far too many retailers are failing to properly optimize their shopping cart experience. This causes consumers to feel that shopping over their smartphones and other small screen devices is inconvenient, difficult, and simply unattractive.

BlueSnap has presented a highly effective solution to this mobile payments struggle for businesses, large and small.

bluesnap mobile payments optimized cart Within the interview with Dangelmaier, he revealed that BlueSnap is already managing to stand out in this highly competitive mobile payments marketplace with their optimized cart services. This is because they have taken the unique tack of partnering with a number of different banks and making their services available in approximately 180 different countries.

Therefore, BlueSnap has stepped away from the disconnected, confused nature of the mobile payments marketplace and has created an intelligent alternative that allows it to choose the bank that will provide the fastest and most convenient transaction for both the merchant and the consumer. For example, if a consumer in London is purchasing an intangible product – such as a digital item like a music file or an app – the best bank would be intelligently selected in order to ensure the transaction is completed at its fastest.

The company also goes above and beyond by consulting with each of its clients in order to discover which banks will provide the best mobile payments services for their specific products and needs. BlueSnap provides a seamless up-sell and consultation process with clients that makes certain that their shopping carts are always optimized for the best experience that is specific to their products. This is enhanced by a personal touch – which allows them to rise above the services provided by PayPal – and has allowed them to become experts in the best and fastest routing of transactions.

Having experienced the shopping cart and now mobile payments transaction optimization business for more than 8 years, BlueSnap has managed to keep ahead of the latest trends by observing and providing precisely what their clients want and need from the online and smartphone based experience. It is this type of strategy that will make the difference in keeping consumers from abandoning their carts and encouraging them to complete the process, giving conversions that much needed shot in the arm.

QR codes are PayPal’s bet for mobile payments technology

Editor | October 10, 2013

The digital wallet giant has chosen its new tack to achieve dominance in this increasingly crowded space.

PayPal used the massive Money2020 event in Las Vegas to reveal that it is getting behind QR codes as a part of its broader plans for mobile payments that will carry their online successes over to the in-store experience.

The decision to choose the barcodes has added to a trend beginning to turn away from NFC technology.

The decision that PayPal has made to use QR codes as a central element of their mobile payments experience underscores the progress that the technology has made among both merchants and consumers. It reflects the fact that consumers have become familiar with the black and white squares, and know how to scan them using their mobile devices.

The QR codes will provide a boost to the security level of the Beacon solution that was launched last month.

PayPal has taken a considerable focus on moving into the brick and mortar experience, along with a flood of other industry giants that are hoping to become leaders in the mobile payments sphere. Though NFC technology had been believed to be a possible standard in this area, the very slow adoption of Google Wallet, Isis, and other wallets based on near field communications has caused many providers to look to other tech possibilities.

The alternative that stood out at Money2020 was QR codes, which were selected for integration by not only PayPal, but also MasterCard – a provider that has based its services on NFC for some time now, and intend to continue this over many different types of devices as a complement to the use of the barcodes.

Vice president of retail and prepaid products at PayPal, Don Kingsborough, was present at Money2020 and explained that the adoption of the QR codes is a part of the overall trend toward the omni-channel experience. This is a more seamless version of the multi-channel experience, where one crosses into the next, instead of remaining parallel to one another.

To illustrate the concept using PayPal technology, a consumer could walk into a store with her mobile device. At that time, the PayPal Beacon provides that individual with an alert regarding a deal that is going on in the store. The consumer can then pick up the item and bring it to the point of sale, where the transaction can be completed using mobile payments that are secured with the scans of QR codes. In this way, the in-store, online, and mobile experiences coexist and provide the consumer with a considerably enhanced shopping experience.