Tag: mobile websites

Mobile commerce is becoming more important for retailers

Emerging opportunities push retailers to become more mobile-centric

New opportunities are emerging for retailers in the mobile space, which is leading to them upgrading their mobile applications and websites in order to effectively engage consumers, according to a new report from Boston Retail Partners. The report shows that mobile commerce has become quite profitable for retailers, but in order to find continued success in this space, they must address issues concerning security and consumer privacy. This is becoming especially important as fraud is growing more prevalent in the e-commerce and mobile commerce spaces.

Report highlights the need for retailers to upgrade their mobile websites and apps

The report shows that mobile websites are becoming an important priority for retailers. These websites allow retailers to better engage mobile consumers, and Google has recently required businesses to ensure that they have mobile sites in order to retain their search rankings. Mobile apps are also a priority for retailers, as they allow consumers to efficiently shop online. For physical retailers, these apps are especially important, as they will allow merchants to effectively engage consumers that are interested in mobile commerce.

Security is becoming a top priority as EMV standards spread throughout the world

mobile commerce important for retailersAs mobile commerce grows, retailers will have to address issues concerning security and privacy. The report shows that as EMV standards are imposed in counties, in-store fraud falls dramatically. The problem, however, is that the introduction of these standards causes the online fraud to skyrocket. With many retailers embracing these standards, they are finding it more important to improve their security measures, especially if they want to compete in the mobile commerce market aggressively.

Retailers are beginning to see the challenges associated with bringing their various channels together alongside mobile

With mobile commerce becoming more important, retailers are finding it more challenging to integrate all of their channels. Retailers must provide consumers with seamless experiences in order to provide them with effective services, but this has proven quite challenging for some businesses, especially if they do not have extensive experience with the mobile and digital spaces.

Mobile websites are becoming mandatory for Google rankings

Google wants companies to make mobile websites in order to keep their search engine rankings

Google is making changes to the way it ranks websites on its popular search engine. Such changes are not uncommon from the company, which often updates its ranking methodology to accommodate changing trends in various sectors. One of the most influential of these trends is the growing use of mobile technology. With more consumers using smartphones and tablets to browse the Internet, Google has issued a mandate for those ranked on its search engine to become more mobile friendly.

Companies have until April 21 to make mobile websites

Websites have until April 21 to meet Google’s standards concerning mobile friendliness if they do not want to receive a lower ranking on the company’s search engine. Large companies have already addressed the mobile friendly issue, making their websites easily accessible via mobile devices. Smaller businesses, however, may struggle to adopt to Google’s new search standards, as they may not have the resources needed to become mobile-centric. Mobile websites have become a powerful tool that can be used to engage a new generation of consumers.

Small businesses may see the most significant impact from Google’s new rules

mobile websitesSmall retailers may see the greatest impact by not complying with Google’s new standards. These companies tend to operate their own websites, choosing not to use services like WordPress. As such, they often acquire the services of web developers and designers, whom are responsible for the functionality of these sites and how they look. Making a website mobile friendly can be a difficult and expensive task, which smaller companies may not be able to accomplish in the amount of time that Google has given them.

Growing number of consumers opt to use their mobile devices to shop online

Consumers have shown that they favor companies that have mobile websites, as these sites are easier to navigate on smartphones and tablets. Companies that offer an enjoyable mobile experience tend to find more traction with mobile consumers, especially those interested in digital commerce. Mobile has become a major priority for the retail industry, which has seen a major increase in the number of consumers that are shopping from their mobile devices.