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Samsung Pay rolls out in Spain

JT | January 27, 2016

The mobile payments service has just stepped into the Spanish marketplace through CaixaBank.

Consumers in Spain now have a new opportunity to use mobile payments, as Samsung Pay has rolled out its service in the country, following a deal that has brought it its first support from financial services in the country in the form of ImaginBank, a subsidiary of CaixaBank.

This will make it possible for customers with certain models from the brand to pay using their smartphones.

As of yet, mobile payments have not been tremendously successful in the country. Some banks have already attempted to offer their support to Apple Pay, but when it actually came to enabling the service with their cards and point of service readers, they have appeared to be less motivated. Yet, Samsung Pay has managed to obtain the support of CaixaBank and it has become immediately effective.

A press release has confirmed the partnership between the bank and Samsung Pay for Spanish consumers.

The bank released the PR in order to reveal that it has become the “key partner” with Samsung in its mobile payments in terms of its “promotional campaign strategy.” In this strategy, there will be 700,000 consumers across the country who will have immediate access to this m-payments service.

The bank has expressed a considerable amount of enthusiasm, which is being seen as a nod to the potential that comes along with mobile payments platforms such as that with which it has just connected itself. When taking into consideration that the bank already owns its own mobile payments service called CaixaBank Pay, which launched last September, it is quite notable that it is as involved as it is in this second option, as well.

The bank stated that supporting Samsung Pay is a demonstration of its dedication to “developing its payment method innovation strategy with the aim of incorporating the latest global trends in its offer.” This is also being seen as a positive move for Samsung’s mobile wallet, which has been working hard to try to keep up in the race against its top rival, Apple Pay. The Apple wallet has also been spreading into new markets worldwide. It’s expected that the service will also be seen in the U.K and China, before long.

Attraction of mobile payments is growing among consumers and merchants

Dan Gendro | January 22, 2016

The number of businesses and shoppers using their smartphones to pay is rising more rapidly.

According to the results of a recent data analysis by Gartner, there are more consumers and businesses, alike, that are starting to try out mobile payments and wallets app, to test the technology for themselves.

That said, there are also a growing number of offerings showing up in the mobile wallet app market.

Among those making the most noise is Apple Pay, which was launched by Apple in October 2014. That said, it is far from alone in the mobile payments sphere, as Android Pay has also been released by Google. Samsung Pay was launched by Samsung Electronics Co to throw its hat into the ring. Moreover, there are quite a few that are currently in development. Among the most notable is CurrentC, which is the mobile wallet being created by a consortium of restaurants and major retailers.

That said, individual retailers are also starting to come up with their own mobile payments offerings.

mobile payments consumers Over the holiday season, Walmart announced that it was developing a mobile wallet service that would allow its shoppers to pay for their purchases at the store using their smartphones, charging the purchase to any major credit card or to one of the brand’s gift cards. This feature is going to be worked into the existing mobile app from the company.

Similarly, Target also announced that it would be adding a mobile wallet feature to its mobile application. That announcement caused quite a bit of confusion, as Target is one of the businesses in the aforementioned consortium, and the retailer was certain to make it clear that it had no intentions for exiting that group.

Until now, mobile wallets haven’t really been all that popular among consumers, but they are reaching the point in which they are beginning to pick up a bit of steam. Gartner research director, Penny Gillespie explained that “When you ask consumers about mobile payments, they pretty much tell you they’re not interested — not everyone, but the majority of buyers.” She also went on to say that one of the main reasons is that consumers are essentially satisfied with their current payment options, including credit and debit cards, checks and cash.