Tag: mobile trends

The country is becoming one of the largest emerging markets in the world.

Apple and Samsung are battling it out through technology news headlines as they press more heavily into the largest emerging market for smartphones and tablets: India.

This report was first made through the Economic Times in India, which indicated that Apple is stepping it up.

The report showed that Apple was revving up to add an entirely new level to the battle with its competitors in that region. It is expected that by the end of 2015, the presence that Apple has established in India will be three times what it is today.

Within three years, Apple may be making new technology headlines through a massive expansion.

The latest statistics are indicating that Apple will be expanding to over 200 locations throughout India. This is considerable technology news as that country has traditionally been quite low on the priority scale for that mobile manufacturer. However the surprising sale of iPads and iPhones in that region, in combination with the considerable progress that Samsung has been making in its own penetration within Apple’s traditional American marketplace and other locations around the world, have caused Apple to look again at this South Asian nation.

Apple is now giving India far more priority as a new growth market, which is a top concern on the manufacturer’s list. Over the last few months, the company has done everything it can to help to boost the user base of its mobile devices in India. For instance, at the end of 2012, it was making technology news headlines when it started to authorize the use of payment plans in order to assist potential iPhone customers to be able to more easily purchase the smartphone inside the country.

According to the IDC research director, Venu Reddy, earlier this year, “In Q4, Apple has turned out to be the number two player in India. And this means that they have done a significant shift in their positioning.” At the moment, Samsung is still keeping up its technology news headlines as the leading smartphone vendor in the country. That said, Apple is on the move and is now closing in on this market’s leadership.

A recent study has shown that the increased use of networks in India will soon cause the sector to take off.

Though social media marketing is already a tremendous affair in many parts of the world, it has yet to truly take off in India, where the network influence is still considered to be in its infancy.

A recent study has shown that the use of this communication is finally starting to take its first steps in that country.

That being said, it looks like Facebook is and will continue its dominance over social media marketing in the country. A recent report issued by the Internet and Mobile Association of India has revealed that among all users of social media in the country, 97 percent use Facebook. Moreover, the average frequency of use over mobile is every day of the week.

Though this isn’t surprising to many, social media marketing itself has yet to take off there.

These numbers may seem normal for many countries where Facebook, Twitter, Google+ and others have already made themselves mainstream, but this is representing a considerable shift from previous years in India, says the founder of Brandologist, Saurabh Parmar, who is also a digital marketing professor.

At the same time, Parmar has questioned the accuracy of previous studies that have been performed regarding social media marketing and the use of the networks as a whole. In this most recent data from the Internet and Mobile Association of India, the data shows that there are 62 million users of social media as a whole in India. However, according to Facebook’s own data – not used in the study – there are 62 million Facebook users.

That would suggest that every single person who is using social media in India is also using Facebook, and it has called the accuracy of the study into doubt.

The study also placed Google+ as the second most popular place for consumers to be exposed to social media marketing. It said that approximately 35 percent of the number of network users are using that platform. However, Naga Chokkanathan pointed out that “If this is true, then this is a surprise. All along we were thinking that social media are dominated by people from big cities, and we have been targeting content, advertisements and offers for them.” Chokkanathan is a social media and customer experience management consultant.

All in all, what could be agreed upon is that there is a great deal of potential for social media marketing in India, and that the surface has only been scratched so far.