Tag: mobile spending

Mobile payments firm teams with Paydiant

| February 19, 2014

New partnership aims to accelerate the development of mobile commerce platform

MCX, a growing mobile commerce firm, has announced that it has partnered with Paydiant, a provider of mobile payments solutions. MCX has been working to develop and launch its own mobile payments platform since 2012. This platform was expected to launch in late 2013, but MCX opted to push back the launch for several reasons. In partnering with Paydiant, MCX believes that its platform can be made better and more capable of handling the needs of consumers and businesses.Mobile Payments Partnership - MCX and Paydiant

MCX to make use of Paydiant technology and services

The MCX platform is to make use of Paydiant’s cloud-based solution in order to make its mobile commerce features more robust. Using a cloud-based platform is also expected to help provide a higher degree of security to the platform, alleviating some of the concerns that consumers have in terms of mobile commerce. The mobile commerce scene has become quite attractive to hackers because many payments platforms lack the security features needed to keep financial information safe from exploitation. Lackluster security has been a major detractor for those that have been somewhat interested in mobile commerce.

Bar codes may help make platform more inclusive

The platform that MCX is developing is expected to make use of bar codes as a way to authenticate mobile payments. QR codes have been growing more common in the mobile commerce field for this purpose. The codes can be easily produced and scanned, making mobile payments somewhat more convenient. Many mobile commerce platforms make extensive use of NFC technology. There is currently a lack of NFC-enabled mobile devices available to consumers, which limits the inclusivity of many platforms.

Merchants are becoming more invested in mobile commerce

Merchants will also be able to make use of the platform from MCX. The retail sector has been growing more conscious of mobile consumers in recent years as many people begin to use their mobile devices to shop in stores. By embracing mobile commerce, these merchants may be able to remain relevant with consumers that are beginning to grow more dependent on their smartphones and tablets.

Survey highlights growth of mobile commerce in the UK

| February 14, 2014

Mobile shopping is on the rise throughout the United Kingdom

Cheil Worldwide has released the results of a recent survey concerning the growth of mobile commerce in the United Kingdom. Consumers in the UK have been growing increasingly mobile as they begin to rely more heavily on their smartphones and tablets. As such, they have begun using these devices to shop more frequently. Mobile commerce allows consumers to shop online from a mobile device wherever they are and this concept has become quite attractive to many people in the United Kingdom.UK - Mobile Commerce Growth

Mobile devices are becoming strong shopping tools for consumers

According to the survey, the mobile commerce market has grown by 63% over the past five years. The majority of this growth was seen over the past two years, driven heavily by the results that retailers had seen during the holiday seasons of 2012 and 2013. The survey shows that approximately 55% of shoppers claimed to have used a mobile device in store, with 54% of these shoppers using their devices to compare prices of products online. Many mobile shoppers also use their devices to research products being offered by multiple retailers.

Many people purchase their mobile devices with shopping in mind

The survey suggests that mobile devices have become one of the most favored shopping tools among consumers. The survey shows that 50% of consumers had shopping in mind when they purchased their mobile devices. These devices are not only being used to research products and compare prices, of course, as many consumers have used their smartphones and tablets to outright purchase the products they are interested in. In the United Kingdom, mobile payments are becoming much more common.

Mobile spending is on the rise

The amount of money people are spending through their mobile devices has more than doubled over the past five years. Consumers appear to favor mobile commerce because of its convenience. Shopping on a mobile device allows them to avoid lines at checkout and the chaos that is often associated with physical stores. During the holiday season, mobile shopping becomes much more common as consumers look to avoid crowds at large stores.