Tag: mobile social networking

Mobile commerce beginning to grow more social

| April 20, 2013

Mobile Commerce Social MediaMobile commerce becoming influence by social networking

Mobile commerce is growing more prolific around the world. It is becoming increasingly important for retailers and large brands to begin accommodating the needs of a growing consumer base that is tethered to mobile technology. As businesses begin to focus more on mobile commerce, consumers are also becoming increasingly reliant on the information they can find online, bringing more attention to the concept of social commerce. Social networks and other forms of online engagement are aiding in the continued evolution of mobile commerce by introducing more dynamic aspects to this still emerging sector.

Social commerce begins emerging among consumers

The concept behind social commerce is relatively simple: Consumers are able to find reviews for products on social networks and use this information to make informed purchase decisions. Peer reviews of products and services have long been valuable to consumers. These reviews often determine whether or not a consumer will purchase a particular product or support a particular brand. Bad reviews have, in the past, meant significant loss for a wide range of brands. As these reviews become increasingly mobile-centric, they are beginning to affect the purchasing habits of consumers.

Social media provides new platform for peer reviews

The average consumer relies heavily on social media to stay connected to friends and family as well as attain information of subjects they may be interested in. Consumers tend to share a great deal of information through social networking sites like Facebook and Twitter, and this sharing often includes information concerning the products they purchase. A recent study from Reevoo, a market research firm, shows that a growing number of consumers are accessing product reviews from their mobile devices. The report also shows a major spike in the reviews that consumers are posting from mobile devices. According to the report, reviews from mobile devices have grown by 212% since September 2011.

Social media may become intertwined with mobile commerce

Mobile commerce is becoming a more prominent part of the lives of consumers, which in turn is leading mobile commerce to become a more prominent part of social networking. Mobile commerce itself refers to much more than payments being made from a smartphone or tablet, it also encompasses mobile shopping and banking. Because of the always-connected, always-online nature of mobile commerce, social networking may soon become a major part of the way people use their mobile devices to purchase, review, and search for the products they may be interested in.

Facebook moves to become more mobile friendly

| March 16, 2013

Facebook mobile friendlyFacebook sets sights on mobile technology

Facebook has become one of the world’s most used social networks and has shown aptitude in adapting to the evolution of the Internet and the advent of mobile technology. Even amid scandals concerning user security and privacy, Facebook has managed to retain its position in the world of social media. In order to continue being considered a leading social network, Facebook is having to become more mobile; accessible to those that access the network solely from a smartphone or tablet. As such, Facebook has begun reaching out to mobile developers.

Social networking is becoming increasingly mobile

Over the coming months, Facebook will be hosting a series of events that are designed with mobile developers in mind. More than half of the network’s 1 billion active users access the network through mobile devices. Facebook notes that mobile advertisements made up 23% of its advertising revenue in the fourth quarter of 2012, up 14% over the previous quarter of the same year. Becoming more mobile friendly holds major potential for Facebook that the network is eager to take advantage of.

Events will allow Facebook to engage mobile developers

Through its upcoming series of events, which will be held around the world in major cities like New York, London, and Seoul, Facebook will reach out to mobile developers that are interested in social media. The network will help developers make use of its software development kits in order to create innovative services that are designed to promote social interaction with Facebook users, including large businesses. The events are also a good chance for developers to get face time with Facebook leaders, giving them an opportunity to find work within the company.

Social networking becoming more competitive as consumers become more mobile

In recent years, Facebook has been losing much of its clout to rival social networks, such as Twitter and Instagram, despite the fact that the company owns the latter. The current generation of consumers appears to be more interested in mobile technology, and Twitter is one of the social media networks that is best suited for the mobile space. In order to compete, Facebook is prepared to make drastic changes to its network, putting more emphasis on mobile consumers. How this will be received by the large number of people that do not access the social network from a mobile device has yet to be seen.