Tag: mobile social media

Facebook Graph Search could change marketing

| January 18, 2013

Facebook graph search social media marketingFacebook Graph Search introduced as new search function

Facebook’s search function has never been something to write home about, which is why the social network has decided to make significant changes to the feature. The social network has launched its latest development, called Facebook Graph Search. The new feature is meant to change the way users find information via Facebook by giving them the opportunity to search for specific keywords and control the parameters of the search itself. While this may be a nice change for casual users, this could be a major boon for advertisers and businesses.

Facebook Graph Search opens new possibilities for marketers

Facebook Graph Search is designed to provide users with real time information based on their association with other people and organizations within the Facebook network. The major feature of the new search function is the use of keywords. These keywords will allow users to localize their searchers, finding only the information they really want to see. Casual users are likely to find some degree of benefit in using the new search function, but advertisers may benefit the most from the changes Facebook has made.

Location-based marketing could be supported through new search function

Advertisers can use the Facebook Graph Search to better target their audience. The search function will put a great deal of information at the finger tips of marketers and other organizations interested in reaching out to particular demographics. This will allow advertisers to develop location-based marketing strategies based on the information that can be found through the Facebook Graph Search. The new search function could soon become a very powerful tool in a marketer’s advertising arsenal.

New search initiative may net Facebook healthy gains

Reaching out to consumers in an effective way is a practice that continues to evolve. Facebook has paid attention to the way consumers have changed over the years to become more reliant on social media. Social networks, like Facebook, traffic a great deal of information on a daily basis, much of which can be used by an advertiser to connect with a certain audience. Thus, Facebook has begun to take steps to cater more toward advertisers, which may provide lucrative incentives for this information in return.

Location-based marketing heats up with brewing rivalry

| December 30, 2012

land-based marketing social medial rivalryLocation-based marketing gains steam in social networking

Location-based marketing is heating up and social networking sites are leading the charge. Foursquare is one of the first social networking sites to offer “check-in” services, which allow users to inform their friends of the locations they visit throughout the day. Facebook recently adopted a similar service and both networking sites have found a significant amount of success with these services in the advertising space. This success has garnered the attention of Rich Gorman, an online marketing specialist and veritable celebrity in the advertising industry.

Facebook and Foursquare rivalry could be good for location-based marketing

Gorman notes that Foursquare has made significant advancements to its check-in service that offers users with local search options. This assists in discovering locations that would have otherwise gone unnoticed by consumers, thus directing business to small stores that typically see little traffic. Facebook itself has been working to expand its services in order to compete with Foursquare, hoping to make an impact in  the location-based marketing space.

Mobile technology provides advertisers with direct line to consumers

Location-based marketing is becoming exceedingly important as consumers become more mobile. The advent of mobile devices has taken consumers away from stationary computing and out into the world, presenting a promising opportunity for marketers to engage consumers in a more dynamic way. Mobile devices, such as smart phones and tablets, allow marketers to be in constant contact with consumers and location-based services are providing marketers with valuable geographic information that could be used to target very specific demographics.

Mobile marketing expected to heat up in 2013

Gorman notes that there seems to be a growing rivalry between Facebook and Foursquare. Gorman suggests that Foursquare has a significant head start over its potential competitor, but Facebook has a great deal of clout that will enable it to match the capabilities of Foursquare. Location-based marketing may gain more momentum in 2013, especially as the rivalry between Foursquare and Facebook takes off.