Tag: mobile site

Mobile websites are becoming mandatory for Google rankings

Google wants companies to make mobile websites in order to keep their search engine rankings

Google is making changes to the way it ranks websites on its popular search engine. Such changes are not uncommon from the company, which often updates its ranking methodology to accommodate changing trends in various sectors. One of the most influential of these trends is the growing use of mobile technology. With more consumers using smartphones and tablets to browse the Internet, Google has issued a mandate for those ranked on its search engine to become more mobile friendly.

Companies have until April 21 to make mobile websites

Websites have until April 21 to meet Google’s standards concerning mobile friendliness if they do not want to receive a lower ranking on the company’s search engine. Large companies have already addressed the mobile friendly issue, making their websites easily accessible via mobile devices. Smaller businesses, however, may struggle to adopt to Google’s new search standards, as they may not have the resources needed to become mobile-centric. Mobile websites have become a powerful tool that can be used to engage a new generation of consumers.

Small businesses may see the most significant impact from Google’s new rules

mobile websitesSmall retailers may see the greatest impact by not complying with Google’s new standards. These companies tend to operate their own websites, choosing not to use services like WordPress. As such, they often acquire the services of web developers and designers, whom are responsible for the functionality of these sites and how they look. Making a website mobile friendly can be a difficult and expensive task, which smaller companies may not be able to accomplish in the amount of time that Google has given them.

Growing number of consumers opt to use their mobile devices to shop online

Consumers have shown that they favor companies that have mobile websites, as these sites are easier to navigate on smartphones and tablets. Companies that offer an enjoyable mobile experience tend to find more traction with mobile consumers, especially those interested in digital commerce. Mobile has become a major priority for the retail industry, which has seen a major increase in the number of consumers that are shopping from their mobile devices.

Keep in mind, a good design! Things to think about when designing a good m-commerce app

We are right in the middle of the shopping season which is a good enough reason to once again remind ourselves how e-commerce, and m-commerce, in particular, has gained prominence in the recent years. The m-commerce revolution is led by cleverly designed secure mobile apps. If you want to design one yourself, here are some tips for the same.

Cyber Monday, 2013 was the biggest online shopping day in the history of both shopping and Internet with a 20.6 % increase in online sales as per the findings from IBM. Another interesting fact is that mobile sales lead the way, exceeding 17 percent of the total online sales. It’s been some time now that we are witnessing a consumer drift away from the brick-and-mortar retailers such as Wal-Mart Stores amongst others. This drift is in clear relation to the increasing use of smartphones and other mobile devices for shopping.

Although the consumer still prefers desktop experience over mobile buying, the share of mobile commerce is growing rapidly and that is why everyone cares about having a good m-commerce app.

M-commerce has taken over the world by surprise by providing solutions that traditional offline channels could never even think of. A clear understanding of the current shopping trend and consumer behavior on mobile is the key to the new marketing strategies of retailers. To ensure a fulfilling experience for the consumer, the mobile app developer must identify the dynamics between consumers and their connected devices. This way one can create a more compelling mobile shopping experience that will attract new customers and build loyalty with the existing ones. Here are some tips to create a better mobile application for commerce:

What works for you?

Before you even start with the process of designing a mobile app, find out what already works well for your consumers. If you have an e-commerce website it is well worth studying which product category get the maximum traction and which receive the least.  This will provide you an idea about which features should make it your mobile app and which are not worth it so as to provide the customers with meaningful mobile experience.     For example, if you are a multi-brand retailer with multiple product categories and consumers prefer your books section more than anything else, then it makes sense to make the books category easily visible and accessible in your mobile application as well.m-commerce app

A careful execution

Just including different features isn’t going to win the war for you in this tightly competed world of commerce. To make a real mark, and that refers to winning the customer loyalty, your features must execute in a seamless and smooth manner. A poorly executed mobile offering is surely going to upset consumers, many of them spilling bad blood about your app in the market causing a greater harm. If your mobile app faces consistent problems regarding the different functions, then it is better to take it off the market, right the wrong and then put the improved version back for the consumer’s perusal. Thinking anything is better than nothing and putting up a buggy and half-baked version is surely going to lose you the trust of even your loyal customers.

The homepage is most important

Consumers expect nothing less than best, whether they visit a desktop site or a mobile version. The home page of your mobile application is the gateway to the entire feature set and therefore should be designed most carefully. The interface should be intuitive and design eye-catching. Features such as searching for available products and using filters to select a particular product category should be easy to find and use. Your app should be a balance of mobile optimized design and non-optimized mobile design.

Pay heed to customer feedback

Every marketplace has a feature of app review, whether it is the Google Play or iTunes or Windows store. These reviews are the most important places a mobile app developer should never dare ignore. Even just a few honest reviews will make you aware of the strong points and the weaknesses of your app. Paying heed to what customer is saying is the easiest way to self improvement. For, without a doubt, customer is king and the more you seek their input out front the better.

Plan for future

Mobile is an ever evolving space. What is relevant today might be intrusive tomorrow. To catch the nerve of customer, you must be aware with the latest trends and try to incorporate improvements in the app accordingly.

Saurabh TyagiAuthor Bio:-

Saurabh Tyagi is a budding online blogger and social media enthusiast. He keeps an eye on the latest employment trends and offers expert advice on various issues and topics pertaining to choosing the right career path. Search graphics design jobs.