Tag: mobile shopping

Visa aims to make mobile payments faster with update to Visa Checkout

| March 16, 2016

Visa Checkout service has been improved to highlight the convenience of mobile commerce

Visa wants to make the mobile commerce process faster and is working to improve its Visa Checkout service. Visa Checkout was first introduced in 2014 as a way for Visa to compete with PayPal and other companies. The service allows merchants to embed interactive buttons on their sites and mobile applications, allowing consumers to make payments without having to navigate away from these sites or apps. The service had succeeded in generating strong support among consumers, but Visa is keen to make the service faster in order to highlight the convenient nature of mobile payments.

Payments made through Visa Checkout will now be faster

When Visa Checkout was first launched, consumers would have to input a username and password in order to complete a transaction. Now, however, the service has been updated to require only a password. Customers using the service now see a picture of a card where the Visa Checkout button used to be. Swiping right on the card on a mobile device asks users to input a password and this makes the mobile payments process much quicker.

Access to Visa Checkout is expanding to more merchants interested in connecting with mobile shoppers

Visa - Mobile PaymentsVisa is also expanding access to its Visa Checkout service. When first launched, Visa Checkout was only available to merchants selling digital goods and services. Some merchants were able to use the service if they delivered goods to physical stores for later pickup. Now, Visa Checkout can be used by merchants that ship products directly to customers over the next few months. Visa expects that this will be a big hit with mobile shoppers, who are already convinced of the convenience of mobile commerce.

Visa is making mobile commerce more secure and convenient

Convenience is one of the most attractive aspects of the mobile payments field. Many consumers have opted to use their smartphones to shop for and purchase products due to this convenience. Visa has also succeeded in making the mobile commerce space safer for consumers, which has further encouraged their participation in this sector.

Australian retailers are having trouble in the mobile commerce space

| February 29, 2016

Retailers are falling behind when it comes to engaging mobile consumers

Australian retailers are struggling to embrace mobile commerce. Episerver has released a new report that scores 20 of Australia’s major retailers in terms of their mobile offerings. These retailers have become heavily involved in the mobile space, providing consumers with the ability to shop online with their mobile devices. Consumers can also use their devices in physical stores to research and purchase products that they are interested in. While retailers have become involved in the mobile space, they are finding it difficult to effectively engage consumers in meaningful ways.

Consumers enjoy the mobile experience provided by top retailers

According to the report, The Iconic, one of Australia’s largest retailers, has the best mobile experience. Approximately 66% of consumers said that they enjoyed their shopping experience through the retailer’s mobile platform. Kogan, another retailer, came in second in terms of customer satisfaction, with 64% noting that they enjoy the retailer’s mobile efforts. While Kogan is second overall, the majority of consumers appreciate the company’s mobile website. Approximately 73% of consumers say that Kogan has the best mobile website of all retailers in the mobile field.

Australian retailers are falling behind those in other countries

Australia Mobile CommerceWhile some of Australia’s top retailers have found some success in the mobile space, these companies are lagging behind those in other countries. The report shows that Australian retailers are performing 34% worse than retailers in other countries, as they are finding more success in the mobile commerce space. The mobile space has proven to be a competitive market, with consumers unwilling to use platforms that they do not enjoy.

Mobile consumers are still worried about the security of mobile payments

Mobile commerce has become a very powerful force in the retail space. In Australia, banks have been supporting mobile payments aggressively, finding some success among consumers that rely heavily on their smartphones and tablets. Consumers are somewhat wary of mobile payment platforms, however, due to security concerns. This is something that retailers have had to overcome over the past few years.