Tag: mobile shopping

2014 may be a major year for mobile commerce

| February 25, 2014

Report predicts the impact of mobile commerce around the world

This may be a very important year for mobile commerce, according to a new report from InMobi. The mobile advertising and analytics firm expects to see more people participate in mobile commerce this year than they ever have in the past. People are becoming more comfortable with the concept of shopping for and purchasing products from their mobile devices. As more people gain access to smartphones and tablets, retailers and other businesses are beginning to cater more to these consumers, offering services that are meant to promote mobile shopping and spending.Mobile Commerce - 2014 a Major Year

Consumers are becoming much more comfortable in the mobile space

According to the report from InMobi, 85% of consumers worldwide plan to participate in mobile commerce within the next 12 months. This is a 15% increase over what had been reported in 2013. Last year, many retailers began taking the mobile space more seriously. Retailers began supporting mobile commerce platforms or introducing platforms of their own in an attempt to engage and remain relevant with consumers that were becoming more reliant on mobile devices.

Mobile devices have a major impact on consumer purchasing decisions worldwide

The report shows that 48% of consumers claim that mobile devices are having a major impact on their purchasing decisions. Many note that marketing campaigns specifically designed for mobile engagement have been more effective in capturing their attention. Because these consumers are mobile, they are able to act on marketing that they are interested in very quickly. In many cases, effective mobile marketing strategies have lead to mobile purchases, further familiarizing consumers with the concept of shopping from a smartphone or a tablet.

Mobile marketing is becoming more important for businesses and consumers alike.

The report highlights the impact that mobile marketing is beginning to have. Approximately 87% of consumers have noted that they have noticed mobile advertisements, with 61% noting that they are more comfortable with mobile advertisements than those they see on TV or online. Businesses that intend to remain relevant with consumers may need to begin taking mobile commerce more seriously.

Mobile payments firm teams with Paydiant

| February 19, 2014

New partnership aims to accelerate the development of mobile commerce platform

MCX, a growing mobile commerce firm, has announced that it has partnered with Paydiant, a provider of mobile payments solutions. MCX has been working to develop and launch its own mobile payments platform since 2012. This platform was expected to launch in late 2013, but MCX opted to push back the launch for several reasons. In partnering with Paydiant, MCX believes that its platform can be made better and more capable of handling the needs of consumers and businesses.Mobile Payments Partnership - MCX and Paydiant

MCX to make use of Paydiant technology and services

The MCX platform is to make use of Paydiant’s cloud-based solution in order to make its mobile commerce features more robust. Using a cloud-based platform is also expected to help provide a higher degree of security to the platform, alleviating some of the concerns that consumers have in terms of mobile commerce. The mobile commerce scene has become quite attractive to hackers because many payments platforms lack the security features needed to keep financial information safe from exploitation. Lackluster security has been a major detractor for those that have been somewhat interested in mobile commerce.

Bar codes may help make platform more inclusive

The platform that MCX is developing is expected to make use of bar codes as a way to authenticate mobile payments. QR codes have been growing more common in the mobile commerce field for this purpose. The codes can be easily produced and scanned, making mobile payments somewhat more convenient. Many mobile commerce platforms make extensive use of NFC technology. There is currently a lack of NFC-enabled mobile devices available to consumers, which limits the inclusivity of many platforms.

Merchants are becoming more invested in mobile commerce

Merchants will also be able to make use of the platform from MCX. The retail sector has been growing more conscious of mobile consumers in recent years as many people begin to use their mobile devices to shop in stores. By embracing mobile commerce, these merchants may be able to remain relevant with consumers that are beginning to grow more dependent on their smartphones and tablets.