Tag: mobile shoppers

European mobile commerce experiences striking increase

Two out of every three people who have a smartphone or tablet have shopped with it over the last 12 months.

The annual ING International Survey – Mobile Banking 2016 revealed a considerable rise in European mobile commerce. In fact, 66 percent of mobile device owners in Europe had purchased something over their smartphone or tablet during the last year.

This represented a notable increase over the figure from the year before when it was 58 percent.

The countries in which European mobile commerce was the strongest are: Turkey, Italy and Poland. Furthermore, 50 percent of mobile shoppers will probably go back to a store that has retained their mobile payment data. The convenience of not having to re-enter credit card or bank account details is an appealing one to smartphone using shoppers in Europe.

European Mobile Commerce IncreaseThe current data shows more Europeans are using mobile commerce apps and websites than ever before. They are purchasing both services and products. Among products purchased over m-commerce, electronics and clothing are the most popular.

The survey suggested “one-click ordering” is a among the top drivers in European mobile commerce.

ING’s research also underscored an increase in mobile banking. The study showed that 82 percent of people who use banking services over mobile phone or tablet are also shopping over those devices.

The European countries most using m-commerce are Turkey at 88 percent of smartphone owners, Italy at 69 percent of mobile device owners, and Poland, also at 69 percent. That said, the countries experiencing the fastest growth of mobile commerce shopping are France and the Netherlands. Smartphone and tablet owners in those countries are taking part in m-commerce 16 percent more this year than they were last year.

The United States is also seeing a rapid growth. It has risen by 16 percent to reach 74 percent this year. In Australia, the growth was much more modest at only 6 percent, bringing it to 49 percent of device users.

European mobile commerce has risen faster among younger generations of smartphone and tablet user. That said, all age groups have grown in their use of mobile shopping.

Walmart mobile shopping app launches in Canada

As the world’s biggest retailer discovers smartphones are a top traffic driver, it has changed directions.

The Walmart mobile shopping app is rolling out in Canada where smartphone users are a prime driver of traffic. The retailer’s new application provides shoppers with a spectrum of different features including a favorites list.

The beta tests were critical to the development of this app, which started off quite complicated.

According to Walmart Canada executive vice president of technology and ecommerce, Rick Neuman, the application was greatly simplified. At first it was overly complicated, but Neuman said the experience has been sculpted into something much more appealing. To him, the favorites list was his preferred feature on the Walmart mobile shopping app.

Walmart Mobile Shopping App - Walmart Store in Canada“The other day I made a favourites list, handed it to my wife and she was able to get a $120 basket together in four minutes for a great camping weekend with my girls,” he stated.

The Walmart mobile shopping app was created through a Razorfish Canada collaboration.

This mobile commerce app was developed specifically for the Canadian market. It was based on a survey conducted across that country. The survey sought to determine what people wanted most from Walmart. This was followed by beta testing by customers the retailer hand-picked for the purpose. Later, the retailer’s employee base were able to take part in testing the final version.

The release of this m-commerce application is a direct reflection of the growing importance of the role of mobile in Walmart shopping. June 2016 represented the first time more traffic came from smartphones and tablets than from desktops and laptops.

“That’s a huge shift for us,” said Neuman. He pointed out that the company is seeing “massive potential.”

Walmart currently boasts more than 400 store locations across the nation. This is especially significant as the Canadian marketplace has always been a challenging one for department store retailers. The majority of sales still occur at bricks-and-mortar stores. However, the company has acknowledged that offering digital solutions is an integral component of doing business in the current ecosystem. The launch of the Walmart mobile shopping app is a major move for the company within that environment.