Tag: mobile shoppers

A recent survey revealed these mobile commerce features are sought after by consumers.

Zebra Technologies held a global survey revealing location based services are sought-after by consumers. The number of shoppers interested in using geolocation technologies while in-store is rising quickly.

Among the geolocation features most sought by consumers are digital shopping maps and mobile coupons.

Fifty one percent of shoppers are interested in mobile coupons sent through location based services, said the survey. These consumers want discount opportunities provided in-store by way of mobile devices. Another 49 percent said they are interested in receiving email receipts instead of or in addition to paper copies. Moreover, 45 percent said they are interested in digital shopping maps provided in-store on their phones.

The research examined global digital shopping habits including interest in location based services.

Zebra Technologies published their findings in their annual Global Shopper Study. Also reported in the study were additional mobile commerce trends. Among them was that 76 percent of shoppers enjoy the in-store shopping experience. Furthermore, 50 percent of consumers think online and mobile technology solutions improve their experiences. They feel the retail experience is enabled and enhanced with this tech.

Over half – 52 percent – of shoppers say they have showroomed. Showrooming is the practice of looking at an item in store before purchasing it online at a better price. In addition, slightly more than one third – 33 percent – of shoppers said they most enjoy the chance to shop online and pick up their purchases in-store. This indicates that many people want to shop on their devices and obtain their items at the retail store.

Among the leading barriers to mobile commerce and location based services is a lack of trust in security. Large data breaches in the news headlines have made consumers wary of online and mobile shopping. Only 5 percent of consumers say they fully trust retailers. Still, nearly 80 percent said they would share a certain amount of information with retailers, regardless of less-than-perfect trust. Also, 64 percent of consumers value companies that offer features to customize the way personal information is collected, stored and used.

In China nearly two thirds of all shoppers are now regularly using wallet apps to complete purchase transactions.

A new report revealed that almost two out of every three Chinese consumers use smartphone mobile payments regularly. The report was aimed at better understanding the country’s internet development. China Internet Network Information Center conducted the study and revealed the results of its data analysis.

The report showed 64.5 percent of Chinese smartphone owners use mobile payments to buy products.

That figure represents about 424.5 million people in China. These figures are as up to date as June 2016, which represents some very recent insight into this smartphone mobile payments trend. It also shows an increase in usage of 7 percent since December.

Aside from mobile wallet use, the report on the study also stated that there are 710 million internet users in China. This is nearly double the entire population of the United States. An estimated 656 million internet users connect to it via mobile devices.

The rapid growth in smartphone mobile payments is credited to the quick development of the necessary infrastructure.

The ecosystem needed in order to implement mobile wallets was adopted very swiftly in China, said the report. Recently, Samsung Pay and Apple pay have also entered the mobile payments market in China. This has given the sector’s growth a shot in the arm.

A rising number of manufacturers such as Xiaomi and Huawei launch NFC technology enabled smartphones. The result is a greater compatibility with many mobile payments tech requirements. Near field communication is the technology behind many large mobile wallets such as Apple Pay. The more consumers have NFC enabled smartphones, the greater the ability to actually use the mobile payment apps.

According to IDC research firm senior analyst, Michael Yeo, “Mobile payments have become a part of life in China now, driven by a combination of factors including e-commerce and mobile commerce, and services such as taxi-hailing apps.”

Yeo also explained that the success of smartphone mobile payments is as great as it is as the Chinese market is less influenced by legacy payment methods. Credit cards and banking cards are not as ingrained in Chinese society. Moreover, many people in the country use the internet exclusively over mobile devices.