Tag: mobile security study

Mobile security woes hold back smartphone shoppers

| August 19, 2013

Retailers have been working hard to encourage consumers to buy over their smartphones but still have barriers.

Recent reports are all consistently showing that as much as shopping via smartphones and tablets is growing, and retailers are pouring their resources into boosting their experience over these devices, mobile security remains a concern among consumers that is causing them to hold back from the true potential of the channel.

The focus, seems to be not only an engaging experience, but showing that it is a safe one, too.

Among the most recent reports, one has suggested that retailers are going to need to make a greater effort to convince shoppers that they have high enough mobile security to make it worthwhile to conduct their shopping activities safely online by way of their commerce sites. This could present a considerable challenge as this is a very new environment and many consumers hesitate when they are still feeling more comfortable using desktops and laptops.

The latest report has found that mobile security is one of the leading issues that causes shopping cart abandonment.

Mobile security and smartphone shoppersThe study was conducted by Jumio, which determined that among all m-commerce users, 65 percent will abandon their carts before completing their transactions. More than half of those people have done so because they have concerns over the mobile security that is involved in providing their sensitive data over their smartphones and tablets in order to complete a purchase.

One of the leading perceptions that remains regarding the use of smartphones and tablets is that there are serious mobile security issues related to them and that they are more dangerous to use in terms of the safety of sensitive data such as personal and financial information, than a traditional e-commerce platform over a desktop or laptop computer.

The same report also pointed out that 47 percent of its respondents who would have been willing to overlook certain mobile security worries struggled with the length of time that it took to load and complete the checkout experience over their smartphone or tablet. Over a quarter of the participants said that they had tried to make a purchase but that for some technical reason, they discovered that their order could not be placed.

Mobile security research from AT&T shows most businesses are proactive

| June 16, 2013

The study indicated that approximately 90 percent of companies are making a concerted effort.

The findings from the latest study conducted by AT&T have indicated that small businesses in the United States are making proactive efforts to ensure that mobile security is a central part of their efforts over that channel.

As company heads see a growing number of headlines regarding data breaches, more protection efforts are being taken.

Businesses are regularly seeing mobile security risks in the headlines in terms of data breaches, cyberattacks, and even natural disasters such as the tornadoes in Oklahoma and Superstorm Sandy. This awareness is causing those in charge of IT to boost their efforts to protect themselves against damage from these types of events while at the same time they put their own disaster recovery plans into place.

On an increasing basis, these disaster recovery plans are incorporating mobile security into their strategies.

Mobile Security - AT&TThe largest wireless operator in the country has stated that among the mobile security efforts have included the incorporation of apps, wireless network capabilities and cloud services. The AT&T study’s results also included the following:

• 84 percent of American company execs are concerned about the mobile security risks associated with using the devices and mobile networks, and the increase in threats that this could bring about.
• Over half of the executives that took part in the survey (63 percent) felt that the most important security concern this year was the threat of a data breach.
• 88 percent of the respondents stated that they understood the growing need for mobile security efforts and that their own companies already had established a proactive strategy.
• 64 percent of the companies surveyed included their wireless network capabilities as an element of their business continuity plan.
• 87 percent of the surveyed execs said that their companies already had a precautionary business continuity plan established in case of a catastrophe or a threat. This was just a sliver higher than it had been in 2012, when it was 86 percent.

According to the AT&T AVP of mobile, cloud, and access management security, Michael Singer, in a statement about this mobile security survey, “Companies today are very aware and concerned about the potential threats that could disrupt their operations.” He added that “With their business continuity plans in place, businesses are investing in new technologies like network enabled cloud services to help strengthen and expand their overall continuity strategies.”