Tag: mobile search google

Mobile search trending topics being quietly tested by Google

This could allow trending search topics to be identified from within the query bar similar to top social networks.

Several reports have been appearing throughout media outlets that have indicated that Google may be quietly testing some trending topics options for mobile search that would let those popular stories be displayed within the search bar.

This concept is quite similar to what has already become commonplace over Facebook and Twitter.

The trending topics have become a regular experience through social media and now seems to be appearing on Google through mobile browsers such as Safari on iOS. After starting to type into the mobile search bar, the dropdown menu appears for the user and trending searches is one of the available options. This allows users to see what other people have been looking for during the last recent while.

Choosing one of the trending mobile search topics brings the user to an array of news articles on that subject.

Mobile Search - GoogleThat said, while some users are able to access this new trending topic feature over mobile, others are not. This looks as though it could be that Google is testing out the service but that it is making it available only to a group of a certain size as opposed to rolling it out across all users. Moreover, some people who have used it have also discovered that the option has been taken away and that they no longer have access to it.

By the time of the writing of this article, Google had yet to release an official statement about this trending topics option for mobile searches and it had not responded to request for a comment. There have been many speculations that this feature had been made available to only a limited pool of users and even that was for a small amount of time.

That said, if it is true that Google is testing out a trending mobile search option, it doesn’t come as much of a surprise for many users. This type of service already exists over social media platforms and has proven successful for keeping device users engaged. As one of Google’s specialties is obviously search, providing an option for what is trending may be considered a natural fit.

Can startups present real mobile search competition for Google?

A new smartphone based search engine called Vurb is focusing on some of the most common queries.

It could be easy for Google to feel as though it is the undisputed ruler of mobile search, especially as it has established the top position on both the standard web and over smartphones and tablets, so far.

However, if one startup has its way, there will be some serious competition heading into the market.

Vurb is a startup that is based in San Francisco. Its founder, Bobby Lo, feels that its new mobile search engine could be the next big thing for smartphone users. The concept behind it is to take a range of different types of common query – such as those regarding movies or restaurants – and group them into basic information snippets and applications for actions that are related to the applicable results. Lo is only one of a growing number of businesspeople who feel that the growth of mobile technology use is the ideal opportunity to be able to present Google with some competition in the search sector.

If these startups can become rivals in mobile search it will be the first threat Google has seen in a decade.

Google  - Mobile Search CompetitionUntil now, most startups have been keeping clear of the search engine ecosystem as Google has held a very firm grasp on its central territory. Now, venture capitalists are pouring millions upon millions of dollars into a few dozen startups that are focusing on search on the mobile web. The belief is that the right startups will be able to take an important control over the search market and that Google will not be able to hang onto it to the same degree that it has with PCs.

According to Lo, “There has been no great solution for mobile search.” Last year, venture capitalists placed their money behind 27 different potential rivals to Google in the smartphone and tablet search category. The year before that, there were another 33 that had received those investor dollars. This made 2013 and 2014the most active years in history for venture capital investment all the way back to 1999.

A recent CB Insights report pointed out that the largest increase in venture capital investment has been in mobile search companies, especially when it comes to using “deep links” for bringing apps and the web together.