Tag: mobile payments trial

Mobile payments test to be launched by banks in the Netherlands

| September 5, 2013

The trial is scheduled to run for three months in order to investigate its potential successes.

A number of banks in the Netherlands, including Rabobank, Amro, ING, and ABN, are working with MasterCard, the city of Leiden, and KPN (a mobile operator), in order to launch a new mobile payments program.

According to a news release, it will involve the participation of 150 different businesses in the city.

The mobile payments trial will also include 1,000 customers. It started on September 2 and will be carefully monitored by all of the involved parties to examine its potential in the country. In order to help to prepare for the program’s soft launch, UL, a security transaction provide, gave its assistance.

Participants in the mobile payments trial will be provided with the technology they need to use it.

mobile payments and bankingThese 1,000 individuals are being given free Samsung Galaxy Express devices that have their own banks’ app pre-loaded for their use. This helps to make sure that the participating banks, city, and other organizations will know that the participants have the necessary devices and applications to be able to use the mobile payments transactions when they want to.

According to the partners within the news release, “An extremely varied selection of businesses are taking part, ranging from smaller shops to large retail chains, including department stores, supermarkets, retail outlets and bars and restaurants.” This will help the organizations to be able to gain a better understanding as to when and where the mobile payments are being used by the participants in the trial program.

It was also pointed out that the Dutch railway company, NS, as well as the shops within the city’s railway station will also be taking part in the introduction of the mobile payments solution. The news release explained that “After the introduction period, each bank will determine individually whether, and how, it will offer this form of payment to customers.”

Many countries are beginning to make broad scale efforts to introduce mobile payments and encourage the use of these transactions so that they can take even greater steps toward cashless societies.

Mobile payments could soon be available to Australians through Eftpos

| May 30, 2013

The company has announced the start of a trial program for small transactions in some stores.

Should a new Eftpos mobile payments trial prove to be successful, it may provide the opportunity to Australians to make digging through a purse or a pocket for change nothing more than a distant memory.

This is because its pilot program is to allow smartphone owners to use their devices to make small purchases.

The mobile payments trial will be run in certain Australian stores beginning in July. According to the CEO of Eftpos, Bruce Mansfield, if this program proves to be successful, it could lead to a much broader roll out in which the use of smartphones for this purpose could become mainstream. He explained that it could actually help to reduce the need for cash in smaller denominations.

Australia Mobile PaymentsEftpos believes that the convenience and speed of mobile payments will play very well in its favor.

Mansfield explained that “This type of mobile payment could displace low value cash. It’s quicker, it comes down to speed and convenience and potentially a reward. We’re certainly hopeful.”

This pilot project is the start of a five year agreement with mobile payments company, C-SAM. It will use technology similar to that which has been implemented by Visa PayWave. This near field communication tech (NFC technology) will be combined with apps in order to allow shoppers to use a form of digital wallet.

The CEO went on to specify that the reason that they have faith in the use of mobile payments in this way is that consumers in Australia “already have a love affair” with their smartphones. Now, they’re seeking to broaden the various ways in which interactions through smartphones can occur as an element of the overall shopping experience, and to take part in a greater amount of that interaction.

Beyond mobile payments, Mansfield also saw opportunities in providing shoppers with the ability to create lists of items they need, locate products, and find and use loyalty offer or reward programs using their smartphones. This way, consumers can combine their favorite device with a larger number of the shopping activities that they do in a regular day.