Tag: mobile payments system

National mobile payments system launches in India

The Unified Payments Interface is meant to simplify transactions over smartphones in the country.

The national payments system launched in India this week. The Unified Payments Interface (UPI) is designed to let shoppers complete transactions using mobile phones. So far, the launch includes 21 particpating banks. Customers of those banks can already use the mobile payments services.

Among the banks include ICICI, Axis Bank, Yes Bank as well as eighteen others in India.

With UPI, customers can use the national mobile payments system to both send and receive money. All they need is a smartphone and an account with a participating bank. This system functions by assigning a “virtual identifier” to a user, instead of a person’s actual identity. The purpose is heightened mobile security. There are a number of different functions available by way of the platform. The functions include: bill payments, barcode based in-store purchase transactions, real-time peer to peer (P2P) transactions, delivery payments as well as several others.

The national mobile payments system was initially announced in April and has since been pilot tested.

National Mobile Payments - IndiaThe pilot initially consisted of bank employees. Now that the pilot is complete, availability has broadened substantially. Any Indian bank with more than 1,000 pilot customers and a success rate of 80 percent with 5,000 or more transactions can use the UPI mobile apps. They can offer their branded version of UPI mobile payments applications by way of the Google Play store. That way, it can be accessed by the general public in India.

By using those requirements for launching the mobile apps in the Google Play store, the goal was to incentivize participation in the pilot. That way, there would be a greater capability for improving the application before the nationwide launch. It is possible for existing mobile users to integrate their platforms into the Unified Payments Interface.

Some have predicted that this national mobile payments platform will be very helpful in boosting e-payment adoption in India. That opportunity has the potential to move the country forward in its progress toward financial inclusion. This is important as only just over half of Indians (53 percent) currently have bank accounts.

Mobile payments make up over 1 in 5 Starbucks transactions

The coffee giant is now embarking on the rollout of a new level of technology due to massive successes.

Starbucks is boosting the use of smartphone based solutions in its hundreds of coffee shop locations, greatly because of the tremendous successes it has seen in mobile payments.

Recent data has shown that 21 percent of payment transactions at Starbucks are completed over smartphones.

The successes that the coffee chain has seen has propelled it to the top of the mobile payments list, making the company the example for the way that mobile technology can be used to boost business and raise customer engagement. It has managed to accomplish this goal more effectively than any other company in the food and beverage service marketplace. It is precisely this message that was being shared along with the announcement from execs that the company had met the expectations of analysts for its fiscal fourth quarter earnings report. It reached a record breaking revenue of $4.9 billion, with profits of about $969 million.

Smartphone based ordering has been expanding outside the United States where mobile payments have been hot.

Starbucks - Mobile Payments Make Up 1 in 5 TransactionsThe mobile ordering option was rolled out in the U.S. last December. This allowed consumers to be able to skip the line by placing their coffee orders in advance through the app on their smartphone. By September, the feature reached all 7,400 stores across the country. The feature has since been making its way into additional markets with tests being launched in Canada and the United Kingdom.

According to execs from the company when they announced the company’s earnings, there have already been five million monthly transactions completed by customers who have been using the Mobile Order & Pay feature.

President of North American operations for Starbucks, Cliff Burrows, explained that “It has been incredible to see the adoption by customers across the country,” adding that “With each wave that we launch, the ramp rate has been quicker for adoption.”

It’s clear that even beyond mobile payments, Starbucks is continuing to lead the way in customer engagement and in revenue generation by way of shopper smartphones.