Tag: mobile payments apple

Apple Pay is seeing growing use in mobile commerce

While the service can be used at a physical store checkout counter, early adopters are using it as they shop over smartphones.

Mobile payments have been an area of considerable controversy, as some feel that this technology will rapidly take over plastic debit and credit cards, while others doubt that it will go anywhere because people are content with what they have, but where most seem to agree is that no matter the direction of the future, Apple Pay will be at the head of it – at least throughout the early years.

Now that the iPhone’s mobile wallet is available, the trends and potential for this type of service are becoming clearer.

So far, Apple Pay has shown to be quite popular among early adopters. The launch was fairly recent, as it occurred last October, and the number of people who have the necessary equipment to actually use the service is limited – as only the latest versions of the iPhone (6 and 6 Plus) are compatible – but so far, the owners of those devices who have enabled the service are using it. That said, they’re not necessarily making their purchases with their mobile wallets while in physical shopping locations. Instead, they are making m-commerce purchases with their iPhones.

This has caused many retailers to ensure that they have an Apple Pay option on their only checkouts.

Apple Pay - In StoresAmong those that have been benefitting from Apple’s mobile wallet is SeatGeek, a search app for sports and concert tickets. Its checkout screen has been updated to accept payments via iPhone and it has now seen an increase in its conversion rates by 30 percent. Those that have been specifically through Apple’s wallet have represented an 80 percent increase.

According to Jack Groetzinger, the cofounder of SeatGeek, Apple’s mobile wallet “is convenient in a physical store, but you’re never going to Wal-Mart because of Apple Pay. It’s a triviality.” That said, he pointed out that “But you are going to buy tickets on SeatGeek with Apple Pay in a case where you wouldn’t have otherwise. That’s huge.”

Indiegogo, the crowdfunding site, has seen a similar type of response, according to its chief executive officer, Slava Rubin. That site’s campaigns have seen conversion rates increase by 2.5 times when using the Apple wallet for the transaction. Rubin saw that type of mobile payments as an important opportunity for the site and has included it on the site since it was first launched.

Mobile payments will be a major play for Apple, very soon

The company has been building its workforce for a massive effort it will be making in this sector.

While Android smartphone owners have had the opportunity to use mobile payments for some time now, iPhone owners have not yet have that privilege – although that could be changing very soon.

Apple has reported started interviewing candidates for senior level positions for just this type of service.

The new hires will allegedly be responsible for creating an iTunes supported mobile payments business for Apple. According to Jennifer Bailey, an executive from Apple who was once responsible for the online stores at the company, they have recently been meeting up with “senior payments industry executives.” The purpose is to encourage them to become a part of the iPhone team in order to be a part of the company’s new initiative.

It looks as though the company is going to be making a large mobile payments push in the not too distant future.

There are two positions that Apple is working hard to fill at the moment, both of which are the type that are typically considered to be central for the early stages of the development of a new product. They are the head of business development and head of product positions.Mobile Payments - Apple

Rumors of a smartphone based payments system is nothing new to Apple. It has been part of the rumor mill since before Google even started trying its Wallet app in its pilot programs. However, earlier this year, the company started to show more signs that it is taking the effort much more seriously and a report was drawn up that showed that the company has been “laying the groundwork” for this type of service.

In fact, for a while, it looked like it would be Bailey who would be spearheading the Apple mobile payments project. It also looked as though the company would be working in partnership with PayPal in order to provide these services. A report from Monday showed that talks with PayPal have been continuing until as recently as March. That company had previously been believed to be willing to work with Apple in order to establish significant parts of its fraud prevention infrastructure.