Tag: mobile marketing trends

Recent research has revealed that it is very clear that text advertising is dominant within this category.

As the global use of smartphone and tablet based ads continues to rise, the Mobile Marketing Association (MMA) has found that it is SMS that has made its way to become dominant within this category.

The use of this type of ad has been credited to the widespread use of smartphones and tablets on a global scale.

For example, approximately 90 percent of adults in the United States own a cell phone of some kind. Among them, an estimated 60 percent, at least, have smartphones. The MMA has projected that it won’t be long before that penetration of smartphones in the U.S. will grow even further and will break the 80 percent mark. As a result of this trend, mobile marketing is being taken very seriously and is experiencing growth at a dramatic rate. This, according to the MMA’s Transparency Market Research (TMR).

This has shown that advertisers are seeing mobile marketing as a much more important way of reaching consumers.

The TMR stated that “With consumers carrying mobile devices wherever they go, it has become crucial for marketers to target this large consumer base with mobile advertisements and promotions.” It also went on to explain that a firm providing mobile advertising is able to give marketers services that allow them to reach consumers by way of their mobile devices such as smartphones and tablets.

It also expressed that “Each distinct mobile advertising platform contains opportunities for marketers to deliver their message to a broad range of consumers.” Moreover, at the moment, it is SMS that is “cleaning up”.

The report stated that ads for mobile ads can be utilized for sending text messages to consumer cell phones. It explained that such services can also be used for purposes such as for banner ads that will display on mobile apps.

These mobile marketing ads appear at the top or bottom of the page. But SMS is making up more than 90 percent of the total revenue in the market. The reason is that this method comes with some sizeable advantages, including that it allows unobtrusive brief messages to be sent without any issues with privacy.

The country has been making global headlines due to the increases that it has been seeing in its smartphone ad spend.

Despite the fact that New Zealand is a relatively small country and a limited market when compared to some of the other giant nations and populations, it is now at the top of mobile advertising headlines due to the massive growth that it has seen in its usage and spending.

This has occurred as a result of the latest figures that were released by InMobi in its annual report.

The Mobile Insights Report has now been released by InMobi and has placed the spotlight on New Zealand due to the tremendous growth that the country is experiencing in mobile advertising. The report showed that there were 4.4 billion ad impressions served on the country’s network, last year. When taking into consideration that there is a population of only 4.4 million people in the country, the smartphone based ad stats are very striking.

The report showed that the year before, there had already been 3.3 billion mobile advertising impressions.

The InMobi report also showed that the company’s analysis showed that the in-app advertising in New Zealand experienced a growth of 45 percent in 2014 over what it had been the year before. In fact, those ads made up 71.7 percent of all impressions.

According to the InMobi Australia and New Zealand regional director and general manager, Jon White, “This significant growth on our network is further indication of the rapid shift in consumer behavior in New Zealand, reflecting both an increase in audience size, as well as an increase in activity.”

White then went on to say that while they now anticipate growth figures for mobile advertising to be large on their network, the statistics that were actually revealed within their analysis suggest that mobile ad use is “certainly still in a strong growth phase within the country.” He also pointed out that this represents a vital shift in the behavior of consumers and that marketers should be aware of it in order to be able to act on it appropriately.