Tag: mobile marketing strategy

As smartphones, tablets, and wearable tech now includes GPS and other tracking, it has made experiences easier to customize.

According to a recent report from the Pew Institute, the majority of smartphone using adults are now using their mobile devices to obtain information such as directions, which indicates that location based marketing has more of an opportunity now than it ever has before.

In fact, consumers actively use their smartphones for information based on where they are.

This is the type of communication that they want, and if location based marketing is used properly, it can offer them exactly what consumers are seeking. The Pew Institute’s data showed that 74 percent of smartphone owners who are aged 18 years or older “say they use their phone to get directions or other information based on their current location.”

The penetration of smartphones has also expanded the opportunity presented by location based marketing.

According to the data from the report, smartphone penetration in the United States has now reached 74 percent and it is continuing to rise. This means that a very large percentage of cell phone users are using geolocation technology and are open to some level of mobile marketing based on where they are.

Consumers are using geolocation for a range of different types of activities, particularly when it comes to shopping. This is making for hot mobile marketing news as mcommerce using companies that are always seeking new and effective ways to reach consumers through their devices of choice.

Shoppers can be influenced by location based marketing as they conduct searches for directions to a specific place, to find the nearest shop in a chain, or simply to discover the best place to grab a coffee based on where they are at that specific moment. They may also research a product and then want to find it in a retail store that is nearby and that offers it for a good price. Increasingly, they are relying on their mobile devices to tell them what they want and where they can find it. Businesses that want to ensure that they stay on top are working to make sure that they can be found at exactly those moments.

The CEO of the struggling Canadian handset maker is upset with the carrier for its latest efforts.

Although aggressive traditional and mobile marketing is nothing new for T-Mobile, its latest strategy has caused a great deal of tension between it and BlackBerry.

The cellular service provider sent all of its BlackBerry using customers an email encouraging a switch to iPhone 5S.

This mobile marketing campaign didn’t take long to reach BlackBerry, where the news was far from welcome. Even its CEO, John Chen, was displeased, causing him to send a personal response to the promotion. He stated that “I can only guess that T-Mobile thought its ‘great offer for BlackBerry customers’ would be well received. T-Mobile could not have been more wrong”, in a post that he uploaded onto his blog.

Chen wasn’t the only one who was put off by T-Mobile’s mobile marketing strategy.

Despite the fact that the number of BlackBerry customers have been rapidly shrinking, to the point that they are barely a fraction of what they formerly were when they lead the market, its core loyal customer group is a very vocal one.

In response to the outcry, the Chief Marketing Officer at T-Mobile, Mike Sievert, expressed that “The passion we’ve seen from the BlackBerry Loyal over the past couple days has been amazing. I want you to know we’ve heard you.”

Chen added in his blog that he assured the disappointed and frustrated customers that they weren’t the only ones who were feeling outraged by T-Mobile’s strategy. He also pointed out that he was confused by the fact that T-Mobile didn’t even bother to speak with BlackBerry before going ahead and launching a promotion that was “clearly inappropriate and ill-conceived.”

T-Mobile has since attempted to make amends for its decision, offering a $200 credit for any customer who would trace in a working BlackBerry device, which will be bumped up to $250 if that credit is to be used against the purchase of a new BlackBerry Q10 or Z10 device. Clearly, this has greatly changed the tone of this mobile marketing promotion when it comes to that particular brand of mobile devices.