Tag: mobile marketing strategy

Shops are finding empowerment in the ability to advertise and promote through consumer smartphones.

Double Linx has just released a new report that has pointed out that mobile marketing is providing small businesses with the opportunity to experience much faster growth than they have without it.

This point was underscored in the study when it occurred over the use of top social media channels.

The report suggested that if a business fails to take steps into mobile marketing, its potential may not be as great. The reason is that there will be an entire world of Facebook, Google+ and Twitter fans that may not be reached at all, even when they are each holding a device that could be used to communicate with them all at any given time.

The report says that 80 percent of small businesses who use mobile marketing see new business growth.

The publication drew attention to the results of a Web.com Group study that indicated that four out of every five small businesses employing mobile marketing techniques have also experienced increases in the levels of their new business. This is similar to the findings that have been produced by IDC, which have suggested that Facebook is holding its position as one of the leading three purposes for which consumers use their smartphones.

Similarly, over 70 percent of all of the people from the IDC survey had used Facebook that day. The majority of them used their devices to access the social network several times per day.

The Double Linx report said that “The results have surprised some given the sheer volume of use the networking site has, and indicates that the group of Facebook users provides a huge growth opportunity for a wide array of businesses who have the savvy to utilize the survive properly.” It went on to say that the number that go on to take advantage of this mobile marketing opportunity above and beyond the basics and take off above that point will be the ones that will see the largest growth in their business demographic.

They pointed out that mobile marketing will become a central part of the success of the businesses that use it.

The industry is now wondering if the social networking giant has finally mastered this channel.

Facebook has been the recipient of massive criticisms due to its lack of mobile marketing revenues, which had lead to its exceptionally disappointing initial public offering (IPO) stock nearly a year ago.

At that time, there were hundreds of millions of users accessing the service without ads on smartphones and tablets.

Investors were disappointed that mobile marketing had apparently been ignored by Facebook, when it could have been used to reach these millions upon millions of people, but it was not. What has since been discovered, is that the executives at the social networking giant were perfectly aware of this trend and they were already well on the way to building their strategy.

The Sponsored Stories mobile marketing social ads were only the tip of the iceberg.

That element had only just been introduced at the time of the IPO, but what the investors didn’t know at that time – and what has only recently been revealed – is that Facebook had a great deal more up its sleeves for its mobile marketing programs. It took several months, but it has now been proving itself capable of exposing ads to the smartphone and tablet using masses in compelling and effective ways. This was far beyond what most people at that time could have predicted.

The mobile marketing ads at Facebook were not an instant success, but they did gradually build traction until they were earning $305 million by the fourth quarter. This represented approximately 23 percent of the overall ad sales revenue for the company. It is also one of the main reasons that the social network stock price has nearly doubled the low to which it plummeted shortly after the IPO, hovering near the $30 mark.

One of the main reasons that the ads in the Facebook mobile marketing strategy are considered to be successful is that they aren’t the same as those that are used on the desktop site. On the standard website, the ads run along the right hand side of the page. Instead, the smartphone friendly ads are worked right into the news feed and have both a look and a feel that are comparable to the posts that are made by their friends and the other brands and pages that they have liked.