Tag: mobile marketing report

Mobile marketing report released by Millennial Media

Millennial Media, a mobile advertising firm, has released its latest 2012 SMART report, which highlights the trends that have emerged in the mobile marketing sector over the past year. Mobile devices are becoming more common, which has increased activity in the mobile marketing sector exponentially. More advertisers are looking to engage consumers through their mobile devices, and mobile marketing campaigns have been very successful in doing this in the past. Many advertisers are looking to maintain a strong presence in mobile marketing, but have been faced with significant challenges over the past year.

Advertisers using mobile marketing to maintain in-market presence

According to the report, 39% of advertisers around the world used mobile platforms in order to maintain their in-market presence. Mobile marketing is not only considered an effective way to engage consumers and encourage them to purchase new products; it is also an effective means of ensuring that consumers do not forget that particular products are available. Using mobile marketing to maintain in-market presence has proven somewhat successful for many advertisers, helping them sustain a constant connection with a wide range of consumers.

Brick-and-mortar store traffic on the decline

The report also shows that mobile marketing is being used to build brand awareness and drive traffic to websites. Relatively few marketers are using mobile marketing campaigns to promote in-store traffic. Those that are pushing in-store traffic are primarily operating within the restaurant and retail industries. While advertisers have found some success in driving consumer traffic to actual stores, many consumers prefer to shop using their smartphones and tablets, which has had a marked impact on the retail sector as a growing number of people opt to use their mobile devices to purchase products rather than visit an actual store.

Mobile commerce helping offset the decline of physical traffic for retailers

While physical traffic for retailers may be on the decline, the prevalence of mobile commerce has offset whatever losses retailers would see from this trend. Consumers are eager to purchase products through e-commerce sites, which has helped the retailer industry see impressive gains over the past year. Mobile commerce is expected to help retailers see promising growth in several sectors, as long as these retailers provide consumers with easy-to-use mobile commerce services.

Social media marketing offers many new opportunities for businesses

Social media plays an important role in the lives of millions of people around the world. Platforms like Facebook and Twitter have shown that consumers are very interested in keeping in touch with their friends and family online, while also sharing their interests with others and promoting companies they like. Social media offers many opportunities to the marketing sector, especially in terms of mobile marketing. A new report from NM Incite, a social media and market research firm, highlights the opportunities that social media marketing represents.

Report highlights the growth of social media platforms

The report, titled “Social Media Report 2012,” details the ways social media can be used as a communications tool for advertisers. The report highlights the growth of several social media platforms, noting that Facebook remains the most popular platform among consumers and businesses. Blogger and Twitter continue to be rising stars in the social media space, with marketers eyeing Twitter for its potential in social media marketing. Pintrest, a relatively new content sharing website, has seen the most aggressive growth this year, in terms of users.

Consumers showing more interest in mobile devices than in PCs

According to the report, more consumers are making use of their mobile devices to stay connected to social media platforms. The report shows that the amount of time consumers spend on these sites with their mobile device has gone up 21% this year. More consumers are showing favor for their smart phones and tablets than they are for their PCs, presenting an opportunity for advertisers to establish a constant connection with people no matter where they go. Businesses are also responding to this by making themselves more available to social media sites, encouraging consumers to share these sites to their friends and families.

Social media marketing presents its own challenges

The report notes that social media marketing presents several challenges, despite its beneficial prospects. Mobile consumers have shown that they are interested in visits that are marketed to them, but only 14% of these people actually purchased products that they looked up through social media marketing campaigns. Moreover, constant connection with consumers opens businesses up to more scrutiny, increasing the need for comprehensive customer service on a 24-hour cycle.