Tag: mobile marketing

Hipcricket chosen for new mobile marketing campaign

| October 25, 2012

 SouthStart Communities selects Hipcricket for mobile marketing initiative

Hipcricket, the mobile marketing subsidiary of Augme Technologies, has been selected by SouthStar Communities, a real estate development company serving Texas and North Carolina, for a new marketing campaign. The realtor will be tapping into Hipcricket’s AD LIFE platform, which will allow it to develop mobile websites and make use of QR codes for various advertising purposes. QR codes have long been a powerful marketing tool amongst U.S. realtors. Indeed, the real estate industry played a major role in bringing the codes to the U.S. and helped make them popular.

Hipcricket platform to be used to build mobile sites and manage QR codes

SouthStar Communities has taken note of a significant increase in website traffic coming from mobile devices, suggesting that more consumers are becoming reliant on their mobile devices when shopping for new homes. In order to tap into this market, the realtor is looking to make use of Hipcricket’s services to help build websites that are optimized for viewing on mobile devices. QR codes will be used in various print advertisements and on signage for new homes.Mobile Marketing Commerce News

QR codes may help realtor reach out to consumers

When consumers find these QR codes and scan them with their mobile device, they will be able to find information concerning a particular home or be granted the ability to browse SouthStar Communities’ extensive property database. In both cases, consumers will be directed to a mobile website where they can find the information that they want. Hipcricket will provide the resources that the realtor needs to make this campaign a reality and will also provide the company with a way to track the performance of its QR codes and other mobile marketing initiatives.

QR codes continue to hold favor with real estate industry

QR codes are among the most popular mobile marketing tools available today. The real estate industry is well versed in the use of the codes, having been one of the first industry’s in the U.S. to make extensive use of them. The codes have served the industry well, proving popular amongst consumers and providing realtors with a way to stay engaged with potential home buyers no matter where they may be.

Sonic uses QR codes to help schools and teachers

| October 24, 2012

 Sonic launches QR code campaign

Fast food giant Sonic has teamed with DonorsChoose.org to launch a new campaign to encourage consumers to donate to local schools. The campaign, called Limeades for Learning, leverages QR codes as a way to engage consumers. QR codes have become a formidable marketing tool and have shown that they can be quite effective in mobile commerce, thus Sonic has chosen the codes as the flagship for the new campaign. The codes may be able to entice consumers to donate to schools in their area.

Scanbuy develops new codes for Sonic campaign

The QR codes used for the campaign were developed by Scanbuy, a mobile marketing agency. These codes can be scanned using the ScanLife application, which is available for free for smart phones. When the codes are scanned, consumers will be taken to a mobile commerce site where they can search for the name of schools and education projects in their area. Donations will be used to purchase educational materials for schools associated with the campaign, such as books and writing utensils.Sonic QR Codes

QR codes allow consumers to donate to local schools

Sonic notes that more than 6,500 teachers throughout the U.S. have signed up for the Limeades for Learning campaign. DonorsChoose.org claims that the country’s teachers spend a cumulative $1 billion each year out-of-pocket for school materials. Consumers will also be able to vote for educational projects they find interesting through the campaign. At the end of October, Sonic will choose the project with the winning vote and donate up to $100,000 to the project.

Codes considered ideal way to reach out to consumers

This is the fourth consecutive year that Sonic has been behind the Limeades for Learning campaign. The company believes that QR codes are the best way to reach out to consumers in an efficient manner and get them engaged in the campaign. Indeed, many consumers have proven this to be true in the past, as those with smart phones have regularly engaged in mobile marketing campaigns that make use of QR codes in some way.