Tag: mobile marketing

Sonic uses QR codes to help schools and teachers

 Sonic launches QR code campaign

Fast food giant Sonic has teamed with DonorsChoose.org to launch a new campaign to encourage consumers to donate to local schools. The campaign, called Limeades for Learning, leverages QR codes as a way to engage consumers. QR codes have become a formidable marketing tool and have shown that they can be quite effective in mobile commerce, thus Sonic has chosen the codes as the flagship for the new campaign. The codes may be able to entice consumers to donate to schools in their area.

Scanbuy develops new codes for Sonic campaign

The QR codes used for the campaign were developed by Scanbuy, a mobile marketing agency. These codes can be scanned using the ScanLife application, which is available for free for smart phones. When the codes are scanned, consumers will be taken to a mobile commerce site where they can search for the name of schools and education projects in their area. Donations will be used to purchase educational materials for schools associated with the campaign, such as books and writing utensils.Sonic QR Codes

QR codes allow consumers to donate to local schools

Sonic notes that more than 6,500 teachers throughout the U.S. have signed up for the Limeades for Learning campaign. DonorsChoose.org claims that the country’s teachers spend a cumulative $1 billion each year out-of-pocket for school materials. Consumers will also be able to vote for educational projects they find interesting through the campaign. At the end of October, Sonic will choose the project with the winning vote and donate up to $100,000 to the project.

Codes considered ideal way to reach out to consumers

This is the fourth consecutive year that Sonic has been behind the Limeades for Learning campaign. The company believes that QR codes are the best way to reach out to consumers in an efficient manner and get them engaged in the campaign. Indeed, many consumers have proven this to be true in the past, as those with smart phones have regularly engaged in mobile marketing campaigns that make use of QR codes in some way.

Bluebell Wood Children’s Hospice launches augmented reality campaign

Bluebell Wood Children’s Hospice targets tech-savvy consumers

Augmented reality has established itself as a powerful marketing tool and this aspect of the technology has not been lost to non-profit groups in the United Kingdom. The Bluebell Wood Children’s Hospice, a group devoted to the care and service of children with shortened life expectancies, has adoption augmented reality to reach out to high-tech consumers. Like most non-profit advocacy groups, Bluebell Wood Children’s Hospice depends on donations to continue providing service. The organization believes that augmented reality is a viable way to boost fund raising efforts and ensure such campaigns reach tech-savvy individuals.

Organization teams with Rother Print

The Bluebell Wood Children’s Hospice has teamed with Rother Print, a printing services company based in the UK. Together, the duo will make use of the Layar augmented reality platform to develop a campaign that hopes to engage a multitude of cAugmented Reality Campaign to raise moneyonsumers. Through this campaign, consumers will be able to access digital content provided by the non-profit group and be able to make donations to  the organization online through their smart phones or similar mobile devices.

Augmented reality beer mats prove successful amongst consumers

Approximately 500 beer mats associated with the campaign are already in circulation in Travellers Rest in Laughton. Patrons can use their smart phones to activate the augmented reality content that is contained within these beer mats, which ranges from videos to text. The beer mats have already proven quite popular amongst patrons, many of whom have donated to the Bluebell Wood Children’s Hospice using their mobile devices.

Technology may help secure new funding

Augmented reality has proven that it can engage a wide audience of mobile consumers in the past. These consumers have also proven their love of augmented reality by engaging in the various marketing campaigns that have made use of the technology over the years. This marketing potential could translate into serious benefits for non-profits groups looking to engage a growing audience that often goes untapped in the world of advocacy.