Tag: mobile marketers

According to a BuzzCity report, marketing over smartphones and tablets is on the edge of exploding.

According to the results of a recent forecast released by BuzzCity, Malaysia looks as though it will be an exceptionally promising marketplace when it comes to mobile advertising, as smartphone penetration continues its impressive growth, and as a rising number of marketers tweak their budgets to place a greater focus on this channel.

The prediction suggested that traditional websites will continue their importance, but mobile will be increasing.

Dr. K.F. Lai, the chief executive officer and founder of BuzzCity stated that companies will be boosting their digital presence through the use of traditional websites, as well as through mobile advertising, smartphone optimized websites, and native apps. He added that “Advertisers are also adjusting budgets to spend more online – particularly on mobile.” According to Lai, 82 percent of web users in Malaysia are already using their smartphones to watch online videos, and they predict that advertisers will seek to take advantage of this attention.

For that reason, mobile advertising for the Malaysian market will likely consist greatly of video ads.

This will likely be especially true in the form of web series mobile video ads. Lai explained that in the Malaysian marketplace, there is a notable gap between online ad spending and online media consumption. He said that “Given this point, our job is to continue to raise awareness and help educate marketers and advertisers about the huge digital opportunity and how they can maximize their budget in this space in a variety of ways.”

He sees the greatest growth as being in mobile marketing, which was driven by the shifting trends in online commerce within Malaysia. He pointed out that in the second quarter, his company released their global online shopping survey results. That research was conducted in collaboration with the MMA (Mobile Marketing Association). Malaysia is following trends toward mobile ads, as Is the case in the rest of the world, and this is altering the way that consumers are choosing to shop.

Mobile advertising has a very large opportunity in Malaysia, where 78 percent of the people surveyed said that they were already shopping online. Among those, almost half were using their smartphones or tablets to buy products and services.

The MMA has now released the outcomes of its first ever research focusing on this subject.

The Mobile Marketing Association has now shared the results of its Mobile Video Benchmark Study, which is the first research of its nature that had been commissioned by the organization.

The MMA commissioned the study in order to be able to provide solid insight about the use of video.

The study was commissioned by both the MMA and its Mobile Video Committee. Its purpose was to examine the performance of video in mobile marketing so that insight could be provided to publishers, agencies, advertisers, and third party video servers, among others who could stand to benefit from the expanding popularity of the technique. This appears to be exactly what this benchmark study has managed to accomplish.

The mobile marketing insights are considered to be first of their kind, particularly considering their source.

According to the MMA’s CEO, Greg Stuart, “This collaboration of MMA members to produce a ‘first of its kind’ Mobile Video Benchmarking Study validates that mobile video is beyond the tipping point. We are seeing new behaviors and attitudes develop as mobile becomes validated as the real first screen.”

He also added that it is becoming ever more evident that video over smartphones is becoming a “very powerful too” to be used by promoters, advertisers, and marketers, as they seek to access the “biggest transformation” that has ever been experienced within the marketing industry.

There were four primary topics of insight that were the focus of the study. These included:

• Mobile video engagement
• Mobile video ad length
• Mobile video at midnight
• Ad frequency engagement

Within each category, several statistics, observations, and predictions were made to help to better understand mobile marketing using video and to predict the direction that it could take. The MMA has also stated that it intends to continue in the creation and production of this study, over time, as they continue to pursue a better understanding of the way in which these early metrics will perform into the coming months and years. It also intends to keep the doors open to the evaluation of new metrics that will expand on the insight into the benefits and nature of mobile video.