New data showed Irish consumers are getting on board with the chance to use digital supermarkets.
SuperValu has now released data showing mobile grocery shopping is on the rise in Ireland. While it has made an online version of its supermarkets available for some time, it credits smartphones with the growth.
The grocery store has seen a tremendous increase in traffic to its site throughout the last year.
In fact, SuperValu stated that it has seen a 50 percent increase in site traffic since 2016 began. It credits mobile grocery shopping via smartphones and tablets. According to a spokesperson from the supermarket chain, “Supervalu online shopping has seen overall traffic to its website grow by a massive 50% in 2016, over the previous year. This shows a massive shift in customer behavior towards researching offers and buying food online.”
Mobile grocery shopping has been credited as the largest factor boosting traffic to the website.
This, according to the SuperValu spokesperson. The company saw an increase in mobile commerce use by 114 percent at its own site. This produced a massive 200 percent spike in its revenue. Over the last few years, the grocery store chain has been working hard to keep up with the changes in m-commerce trends. In this way, it has been able to embrace and benefit from mobile growth.
There was such a large rise in the amount of mobile use of the SuperValu site that the company launched a site specific to smartphone-based needs. Its mobile optimized and responsive m-commerce website first launched in August. It was designed to meet the needs of consumers who were making it ever more clear that smaller screens were their preference.
“Since the launch of their new mobile-responsive website, six weeks ago, mobile usage has accelerated, to grow by 175% compared to the same period last year,” the spokesperson said.
SuperValu isn’t the only supermarket to have witnessed these trends and placed a focus on mobile. Tesco began with e-commerce back in 1998 and has noticed an increasing consumer trend in online shopping. They have also pointed to mobile grocery shopping as a reason for this shift.
Denny |
February 10, 2013
Mobile commerce spurring growth in grocery retail sector
Key Note, a market research firm based in the United Kingdom, has released a new report concerning mobile commerce and the growing prevalence on online grocery stores. Mobile shopping has become a very powerful trend among consumers in the United Kingdom and elsewhere in the world. Retailers have begun to take note of the growing demand consumers have for mobile commerce services in the online space and have been working to accommodate these people more effectively. Grocery retailers, in particular, have begun warming up to mobile commerce because of the accessibility to consumers it entails.
Report highlights the impact of online channels for retailers
According to the report, which is titled “E-Commerce: The Internet Grocery Market Market Report 2013,” suggests that grocery retailers are beginning to invest heavily in the expansion of their Internet presence. Several of these retailers are beginning to adopt mobile commerce platforms and establish comprehensive e-commerce sites to better serve a new generation of mobile consumer. The report claims that sales of groceries through online channels has grown by 127% between 2007 and 2011. This trend shows no signs of slowing down.
Consumers showing more interest in mobile commerce
The report notes that the increase in online sales for grocery retailers is largely due to the growing popularity of mobile commerce. Consumers are beginning to favor their smart phones and tablets for shopping due to the wide range of applications they have available to them. These applications make it easier to shop for products that consumers are interested in and enable consumers to purchase products using nothing but their mobile device. Some retailers offer to deliver products that have been purchased online to a consumer’s home through expedited mail, while others allow customers to pick up their products at a physical store. Consumers can also purchase products while they are in a store using their mobile device.
Retail industry expected to continue catering to mobile consumers
Mobile commerce is expected to continue growing in the retail industry, finding more acceptance as mobile technology becomes more common. Though mobile commerce has established a strong presence, it still accounts for only 3.9% of all grocery sales in the United Kingdom. Sales volumes are expected to gain momentum this year as more UK retailers adopt better mobile commerce services for consumers.
