Tag: mobile geolocation

Geolocation technology used by NSA to record 5 billion device locations worldwide

Recent revelations are shocking smartphone owners who are finding that their locations are being collected.

It has now been revealed that the U.S. National Security Agency (NSA) is using geolocation technology to track the location of billions of mobile phones around the world every day, even though it looks as though a very small fraction of one percent of the data is ever actually used.

It is estimated that this tech is collecting location data for around 5 billion different devices each day.

The massive NSA database currently includes “at least hundreds of millions of devices” according to reports that have been made by The Washington Post. This data is used to allow authorities to be able to use geolocation technology to locate “cellphones anywhere in the world, retrace their movements and expose hidden relationships among the people using them.”

The use of the geolocation technology for data collection by the NSA is labeled as “incidental”.

NSA geolocation technologyIncidental data collection is a legal term that describes a result that is “foreseeable but not deliberate” by the company that is obtaining the information. That said, the activities of the NSA have been heavily criticized by privacy groups. For example, the American Civil Liberties Union released a statement that said “It is staggering that a location-tracking program on this scale could be implemented without any public debate.”

They also added to their statement that the “dragnet surveillance” that is going on to collect data regarding hundreds of millions of mobile devices “flouts our international obligation” for respecting the privacy rights of everyone from Americans to those from other countries.

These most recent discoveries have occurred at nearly the same time that Microsoft had revealed that it intends to implement greater methods of encryption. At the same time, they have been labeling the snooping from the government as being an “advanced persistent threat” when compared to cyber attacks and malware.

From among the information that is collected by the NSA through geolocation technology, they insist that only “a tiny fraction of 1 percent” is actually ever used, as the agency uses a powerful analytical program (known as Co-Traveler) in order to determine which targets to actually observe.

Geolocation technology focus taken by latest Groupon app

The company is refocusing both its application and mobile site on search, personalization, and local.

Although Groupon has been very successful in mobile, it has been struggling since it became a publicly traded company and has been working to overcome those challenges through the use of geolocation technology and other mobile friendly techniques.

Since the CEO of the company, Andrew Mason, was sent packing, the company’s revenue has declined.

In fact, since that time, there has been a steady reduction in the daily deal site’s income. This has occurred as consumers seem to be growing immune to the emails of flash sales, either shying away from them or completely ignoring them. However, the current CEO, Eric Lefkofsky, has a new strategy in mind, which includes everything from geolocation technology to a highly personalized consumer experience.

Geolocation technology has become increasingly important in the mobile marketing environment.

Geolocation Technology - Groupon appBoth the mobile website and the app have now been changed at Groupon with a considerable shift in their focus. They are now aiming directly at the places in which people actually look for their deals. Therefore, there has been a considerable swing toward personalization, geolocation technology, and search. These redesigns appear to make a great deal of sense and could make all the difference in turning the company’s revenue trend around, to an upward direction.

In fact, the geolocation technology based “Local Explorer” feature has opened up a number of new opportunities as it automatically pops up content within the user’s current city. This was once served only with a “nearby” tag. Now, it detects the user’s location and alters the background, sending targeted deals by way of push notifications, as well. These provide users with reminders of the existence of the app while they’re on vacation or travelling; times in which they are most likely to want discounts in places such as restaurants.

Moreover, beyond geolocation technology, there is also now a search bar at the top of all of the mobile screens, which place a greater focus on searching, which has never been there, before. Along with the personalized greetings and deals, this suggests a considerably enhanced experience for the customer.