Tag: mobile gaming trends

Primary market for mobile games is parents and kids

The results of a recent study have shown that these are the individuals most likely to play these apps.

According to the results of a recent study that was conducted by The NPD Group, there has been a massive 57 percent increase in the number of people who are playing mobile games over those that are playing on PCs and consoles.

This study ran from 2012 through 2014 and showed that there is a very specific group of players.

What the research determined that the majority of the people who made up the increase in mobile games players were children. Back in 2012, the average amount of time that was spent for play was about 80 minutes per day. However, the most recent figures are now indicating that the average play time is over two hours per day on these devices. One of the main drivers of this trend toward spending more time playing games on smartphones and tablets is that parents are now purchasing premium games so that their kids can play as often as they want and for as long as they want.

This trend in mobile games breaks away from the more limiting functions of many free apps.

Mobile games - parents and kidsThis aligns with data from Super Data Research, an industry intelligence firm that released the results of their own study. In it, they indicated that 7.8 percent of all global mobile game development is conducted with children in mind. Within the U.S., especially, revenue from mobile gaming increased by a tremendous 9.3 percent among games where children are the ones who are actually doing the spending.

The NPD research showed that kids who are aged between 2 and 12 years are spending a larger amount of time on gaming devices – such as smartphones and tablets – than they are on any other kind of activity. For that reason, parents are spending more in that area. That said, once children reach their teen years, the use and spending on these game apps seems to slow, and it does so even more once the individual reaches adulthood.

According to NPD Group industry analyst, Liam Callahan, who discussed the mobile games trend from this study, “There’s no denying the important role kids play in driving revenue. But it’s the adult gamers who are spending more than kids and teens. This group also tends to be the decision-makers for their young children’s gaming experiences, making them a prime target for developers and marketers alike.”

Mobile gaming successes grow as a result of holiday travels

While the hottest smartphone games remain popular, previously overlooked titles get a new chance at this time of year.

At this time of year, holiday travelers are on the roads, sitting in airports, or crammed in the seats of planes, buses and trains, heading to various destinations around the world, and mobile gaming has become an important part of that experience.

These mobile games have allowed children and adults alike to remain entertained throughout long wait times.

The trendiest mobile gaming apps are typically easiest for users to find, since they are often featured at the marketplaces from which they can be downloaded. However, for many travelers, who have to spend hour upon hour in waiting areas and in vehicles as they cross the country to be with their loved ones over the holidays, the most popular games aren’t enough. They need more in order to fill that amount of time. This has opened up opportunities for hidden gems to be discovered.

There have been a number of mobile gaming apps that have already started to be found to be diamonds in the rough.

Mobile Gaming - Popular GamesAmong the mobile games that have seen considerable increases in their successes due to holiday travelers are:

• SimpleRockets (By Jundaroo) – this app is available for Android, iOS, and Windows Phone and is a mobile take on the game designed for PC called the Kerbal Space Program, which was highly popular. It requires players to assemble different components to build a rocket ship that will work and take the user to various parts of the moon, the solar system, and the rest of the universe.

• Auralux (By War Drum Studios) – this is a free strategy game app that is simple in design and rules, but complex in the strategy required. It is available for Android and iOS devices and uses the very basics in military planning to create complicated events for defense and capture.

• Virtual Pool Mobile (By Celeris) – this is a mobile gaming alternative to a PC game that had been designed to provide a billiards playing experience that was physically accurate. In fact, the PC game came with a promise that if the accuracy of its physics didn’t allow the player to improve his or her real game of pool, they would get their money back.