Tag: mobile gaming revenue

Mobile games see turbulence in revenue generation

| June 12, 2013

Developers looking to find ways to get people engaged in mobile games

Mobile games have become one of the most potentially lucrative sectors of the game industry, largely due to the sheer number of consumers that have mobile devices. While these games have proven quite popular with consumers, they are not a guaranteed gold mine. In order for mobile games to generate any significant amount of revenue, they must tackle a very difficult challenge involving consumer engagement. Consumers have a very short attention span when it comes to mobile applications and will move on to a new application very quickly. This has lead many developers to seek out new ways to ensure that their mobile games remain engaging.

Supply outweighs demand

The number of mobile games has increased dramatically since 2007. This means that there is no shortage of options when consumers are looking for new games to play. Because there is no shortage, consumers can easily go from game to game without having to spend any significant amount of time on a single application. While this may be good for consumers, this is somewhat problematic for developers, as low engagement times mean less revenue produced by a particular game.

Mobile Games - revenue and consumersConsumer engagement proves to be a tricky issue

Finding ways to keep consumers engaged has not been an easy task. Thus far, the mobile games that have been able to accomplish this task have been those with strong social elements, such as Draw Something and Words With Friends. Some developers have taken to developing highly addicting games with attractive features, following the example of Angry Birds. No developer has yet found an effective way to ensure that a mobile game produces a high level of revenue, however.

Finding ways to generate revenue continues to be a strong focus for the game industry

Angry Birds developer Rovio notes that 45% of its revenue comes from merchandise and mobile games themselves only account for 9% of the revenue for the entire game industry. Smaller developers do not typically have the funds needed to produce merchandise, and thus must find effective ways to enthrall the attention o consumers that have limited interest in devoting themselves to a single game or entertainment application.

Mobile games showing strong progress around the world

| May 29, 2013

Report highlights the growth of mobile games over handhelds

IDC, a leading market analysis firm, and App Annie, a resource for Apple-centric information, have come together to release a new report concerning emerging trends seen in mobile games. The report, called “App Annie & IDC Portable Gaming Report,” shows that mobile games have managed to establish strong momentum over the years, especially when it comes to iOS devices. The iOS platform has become one of the most popular platforms for mobile games, so much so that these games are beginning to perform better than traditional handheld games.

Mobile games beat handhelds in terms of revenue

Mobile games have become one of the most lucrative sectors of the game industry. Developers and publishers around the world have begun focusing more heavily on the mobile space in order to tap into the powerful economic activity that is occurring therein. According to the report from IDC and App Annie, spending on mobile games has increased significantly over the past year and has, for the first time, outpaced the revenue that traditional handheld games produce.

mobile games reportAndroid may become powerful gaming platforms, eventually

The report shows that the iOS is leading the way in terms of mobile games spending. Google’s Android is lagging behind both the iOS platform and traditional handhelds in terms of gaming, but the report suggests that this may change in the next financial quarter. Google has been reforming its approach to gaming and mobile applications, introducing significant changes to its Google Play service. These changes are expected to help the company put more focus on mobile games. This focus is likely to propel Android ahead of handheld consoles in the future.

Mobile games may soon cut into console markets

The report indicates that there are a rising number of new markets emerging in the mobile gaming sector. In these markets, consumers are showing strong interest in mobile games of all kinds. Many of these markets happen to be in Asia, where smartphones and tablets are already quite popular. As mobile games continue to grow in power, they may soon begin to cut into the profits that have kept traditional handheld consoles afloat for several years.