Tag: mobile gaming app

Mobile games aren’t being played as much as they once were

Flurry Analytics has reported that people simply aren’t as into the gaming apps they used to play.

Though smartphones are very near to reaching the saturation point, to the level that even babies who can barely talk are perfectly capable of swiping on a touchscreen, mobile games seem to have been sliding in their popularity.

This indicates that the way in which people are using their smartphones and tablets is continuing to evolve.

While mobile games do still remain quite popular and they may have been the driving force behind the popularity of apps back when smartphones were still somewhat of a novelty, it doesn’t appear as though people are spending quite as much of their time with mobile gaming as they previously were. The results of a study that was recently conducted by Flurry Analytics has shown that Americans are now spending only about 15 percent of their total smartphone or tablet usage time by playing with these apps.

When considering that the figure from last year had been 32 percent, that represents a serious plummet.

Mobile Games - Game on SmartphoneFlurry Analytics has explained this downward trend in the amount of time spent playing mobile gaming apps by saying that there has been a reduction in both the strong new hit games over the last year, and the fact that a large number of millennials spend time watching other people playing games through services such as Twitch, instead of actually being the players, themselves.

It was also pointed out by Flurry Analytics that there was a rise in the number of users who were willing to pay for in-app purchases within the games that they play, instead of spending the time waiting to receive the same or similar rewards. They’d rather spend money to speed things up than have to wait to earn the prizes, reducing the amount of playing time that is required to achieve the same goal.

The mobile games report from Flurry explained that “Gamers are buying their way into games versus grinding their way through them,” adding that “Gamers are spending more money than time to effectively beat games or secure better standings rather than working their way to the top. This explains the decline in time spent and the major rise in in-app purchases, as Apple saw a record $1.7 billion in AppStore sales in July.”

Mobile gaming app designed to keep children’s spending down

The new The Snowman and The Snowdog application places a limit to in-app purchasing.

The classic holiday favorite “The Snowman” by Raymond Briggs is now available in digital form, but while it does feature many of the spending components that are standard in mobile gaming, it has taken a unique tack in order to help to curb one of the hottest issues regarding spending while playing the game.

The app is the first one to ever introduce a limit to the amount that can be spent.

This mobile gaming application has been designed to keep in-app spending reasonable by limiting the amount that children are able to spend. The Snowman and the Snowdog has introduced this new feature after a consultation with the government that occurred earlier in 2013 and after hearing about a number of stories in which parents were shocked to discover that their children had run up massive bills while playing games on their smartphones and tablets.

The mobile gaming effort was launched earlier this week in the U.K. by Channel 4, for Android devices, iPhone and iPad.

This app is available for free download and is based on the highly popular Christmas movie. It is also the sequel to last year’s very successful free game that led the British app store downloads in December.

The design of the newest app gives children the ability to spend between £0.99 and £3.99 at a time on virtual snowflakes. Those can be used in the app for customizing their Snowman character or to be able to boost their game play. However, in order to help to reduce the risk of “bill shock” for parents, the total spending has a limit of £20 per player.

According to Colin Macdonald’ the games commissioning editor at Channel 4, “While we had to figure out a way that we could make money from the game, we absolutely could not have anything that might give rise to anyone feeling it was exploitative.” Although limiting the amount of money that can be spent while mobile gaming in a free app is considered to be a form of “commercial suicide”, the company felt the need to place higher priority on responsibility to their customers.