Tag: mobile gaming

Britney Spears: American Dream has launched worldwide.

After having massive success with other celebrity-casual mobile games, including “Kim Kardashian: Hollywood” and “Katy Perry Pop”, it should come as no surprise that Glu Mobile has added another celebrity –based game to its portfolio, this time focusing on long-time American pop icon Britney Spears. The New Britney Spears mobile game, called “Britney Spears: American Dream” was launched worldwide yesterday and is available for both iOS and Android.

The hope is that Spears’s game will follow in the same lucrative footsteps as Kardashian’s.

Glu’s Kim Kardashian mobile game has generated an incredible amount of money, including an estimated $80 million for the star herself, since 2014. The company hopes that the new Spears-focused game will be just as successful.

The mobile game developer based in San Francisco is careful to partner with celebrities who have over a billion social followers. While Glu pays these stars royalties, they benefit from the massive social following of these celebs, allowing Glu to avoid having to spend loads of money on advertising as the celebrities and social media will spread word about the game for them.

Glu’s partnership with Spears was first announced over a year ago and the agreement forged between the two parties is set to last until 2020, at least.

The Britney Spears mobile game won’t be the last celebrity title for Glu.

Like the other games that have come before it, Britney Spears: American Dream lets players transform into pop stars. Players will record hit singles, climb the music charts, and design their own single covers among many other features. The objective is to fight for fame and fortune in the music industry and get your own stage at Planet Hollywood, Las Vegas where the real Britney Spears presently performs.

“I’m so excited to share this project with my fans,” Spears said in a statement about the game.
“Mobile gaming is something completely new for me and I can’t wait to hear what my fans think of all the fun music, outfits, pets, and artwork. I hope they adore it as much as I do!”

Aside from the Britney Spears mobile game, Glu has also announced that it has several other partnerships with A-list celebrities and many other projects in the works. Some of these include mobile games featuring Taylor Swift, Niki Manaj, and even celebrity chef Gordon Ramsay.

Bushnell has teamed up with Spil Games to make new mobile games.

Nolan Bushnell, most notably known as the co-founder of Atari and considered to be one of the founding fathers of modern video games, is returning to the gaming sector after 40-or-so years, and plans to release his first wave of mobile games with new partner, Dutch publisher, Spil Games. This will be Bushnell’s first step into the mobile gaming market.

Bushnell never stopped designing games and now wants to make mobile games according to his law.

According to Tech Times, even though it’s been decades since the 73-year-old Atari co-founder was part of the gaming scene, Bushnell said that he has never stopped designing games and was impressed with the success of the mobile gaming market, mostly because games for smartphones are so readily available. That’s why he reportedly chose this particular market to monetize the games that he’s been continually designing in his free time.

That said, the veteran game designer doesn’t plan to make games like others already on the market. In fact, he’s not overly impressed with the games he has on his phone and finds them so frustrating at times that at certain points he’s been tempted to throw his phone, reported The Guardian.

With Spil Games, Bushnell will be developing and publishing new mobile games that will incorporate his “easy to learn, and difficult to master,” game laws.

“There are a lot of mobile games out there that just miss it; they miss what I’d call ‘hardcore fundamental game design’. At Atari we had to totally focus on that, because our graphics were so terrible, because the technology was so primitive by today’s standards,” Bushnell said.

To start, Bushnell will release three mobile game titles into the mobile gaming market.

His deal with Spil is reportedly good for three mobile game titles and his role with the company is likely to include producer, designer and adviser. He said of Spil that it has great analytics, great “stuff” and an excellent understanding of marketplaces. He also feels that they’re a fun group of people to work with and said he sees the same drive in the company that initially motivated him to work with games years ago.

It will be interesting to see what type of games Bushnell brings to the mobile gaming market.