Tag: mobile games

Unilever mobile gaming strategy implemented for staff hiring

This new recruitment technique has been gamified to help to reduce the risk of unconscious bias.

Unilever has announced a new mobile gaming strategy it has launched as a part of its new hire selection process. They have added this new technique in order to promote diversity while speeding up the process as a whole and reducing the cost of hiring.

This giant consumer goods company is launching the process in the UK following success in other countries.

Unilever has already implemented similar mobile gaming strategy programs in the United States and Asia. They have proven to be successful for hiring new staff in those regions. The British and Dutch company is now expanding the program to save money and time while limiting the risk of unconscious bias when new staff is hired. Considering the fact that last year saw applications from 250,000 graduates around the world, this is an important step. The strategy brings mobile games together with video interviews.

Unilever says this mobile gaming strategy for hiring represents the first fully digitized recruitment process.

Mobile Gaming Strategy - Hiring StaffThat said, other companies have used mobile gamification to help the process. For instance, Vodafone, L’Oréal UK and Ireland, Microsoft, and Ernst & Young. Those brands each use the Debut mobile app as a part of their hiring process.

In Unilever’s case, new applicants complete an online application form. Those who do so successfully then receive an application to play a number of games for a maximum of twenty minutes. Those with the best results are selected to receive a video interview. The applicants who are preferred during that phase move on to the final stage. In that stage, they take a virtual tour of the Unilever offices and experience a virtual collaboration. This provides them with an idea of how it feels to work within one of the company’s real environments.

The mobile gaming strategy for hiring was, in part, a response to data such as that produced by University College London and the Monster employment website. That research indicated that nearly half of all firms use video interviews as a component of their selection process. Moreover 7 percent no longer conduct face-to-face interviews. This occurs, despite the fact that it could promote appearance-based discrimination.

Pokémon Go cheats get players booted for life

Some botters and spoofers may have been getting away with it until now, but Niantic is cracking down.

It can be tempting to use Pokémon Go cheats to get ahead in the game. However, cheating comes with a high risk. The developer behind the augmented reality game – Niantic – issued a warning to cheaters.

Cheating while playing Pokémon Go could cause a player to be banned from the game for life.

Pokémon Go cheats have become increasingly commonplace. Honest players are meant to walk around to catch Pokémon. They can also fight their monsters against those of other players at Gyms. However, some players have been finding ways to avoid all the walking to catch more Pokémon. Many have been successful in cheating. That said, Niantic is aiming to bring that to an end. It is not trying to gradually phase out the cheating. It is trying to slam the door on it.

Players around the globe have been using Pokémon Go cheats in the form of GPS hacks and bots.

Pokémon Go Cheats - Mobile GameThis way, they have been able to move ahead in the game. The cheats trick the mobile devices into thinking they are in a different place. Players can remain in their homes while tricking the mobile game app into thinking they are walking around. This allows those cheating players to increase their levels far beyond players who are required to run around their cities to find and catch more Pokémon.

The rash of cheating has caused a considerable uproar among players. Those who have been playing honestly simply can’t compete against those armed with hacks, spoofs and bots. Niantic’s official website now states that violators of the Terms and Services will be penalized. Among the penalties is a permanent ban from the game.

Therefore, if anyone is caught using a location falsifier of any kind, a bot, or even a third-party mobile app that tracks down Pokémon, the result could be a life-long ban from the game.

The developers at Niantic have also reached out to the player community. They have asked for assistance in putting Pokémon Go cheats to an end. The goal is to have players assist in tracking down cheaters around the world. A form is available to anyone who wants to report someone they believe is cheating in order to move ahead in the game.