Tag: mobile games report

Millennials may not love mobile games

| June 16, 2013

Favored demographic appears disinterested in mobile games

Millennials are one of the favored demographics of the game industry. Those born beyond 1981 technically qualify to be associated within this demographic and are considered to be the most tech-savvy generation of modern times. Because this generation grew up steeped in technology, they have a special place within the game industry, especially where mobile games are concerned. As such, developers tend to focus on this demographic a great deal when they make new mobile games. Millennials, however, are not as focused on games as the industry may think.

Report highlights the time spent on mobile games

Flurry, an analytics and market research firm focused on the mobile sector, has released a new report concerning the time that Millennials spend on their mobile devices. The report notes that a massive portion of this generation makes use of smartphones and tablets for one purpose or another. Many of these people play mobile games, but the report shows that mobile games receive the absolute least amount of a consumer’s time.

Mobile Games - MillennialsMillennials spend little of their time on gaming

According to the report, Millennials are not the primary demographic for mobile games. This generation spends significantly more time on social networking applications and other entertainment platforms than they do on gaming. Despite this, however, the majority of the game industry is devoted to marketing to this demographic in the hopes of finding some degree of success. The report shows that Millennials do devote some of their time to mobile games, but not as much as the industry may have hoped.

Popular demographic may not be as interested in games as previously thought

One of the reasons that Millennials do not spend significant amounts of time engaged in mobile games may be due to the very nature of the games themselves. Mobile games are designed to be addicting, but typically only offer small amounts of content. This content can often been experienced in a matter of hours and Millennials have notoriously shallow attention spans. Consumers often play mobile games for a short period of time before moving on to the next experience.

Mobile games showing strong progress around the world

| May 29, 2013

Report highlights the growth of mobile games over handhelds

IDC, a leading market analysis firm, and App Annie, a resource for Apple-centric information, have come together to release a new report concerning emerging trends seen in mobile games. The report, called “App Annie & IDC Portable Gaming Report,” shows that mobile games have managed to establish strong momentum over the years, especially when it comes to iOS devices. The iOS platform has become one of the most popular platforms for mobile games, so much so that these games are beginning to perform better than traditional handheld games.

Mobile games beat handhelds in terms of revenue

Mobile games have become one of the most lucrative sectors of the game industry. Developers and publishers around the world have begun focusing more heavily on the mobile space in order to tap into the powerful economic activity that is occurring therein. According to the report from IDC and App Annie, spending on mobile games has increased significantly over the past year and has, for the first time, outpaced the revenue that traditional handheld games produce.

mobile games reportAndroid may become powerful gaming platforms, eventually

The report shows that the iOS is leading the way in terms of mobile games spending. Google’s Android is lagging behind both the iOS platform and traditional handhelds in terms of gaming, but the report suggests that this may change in the next financial quarter. Google has been reforming its approach to gaming and mobile applications, introducing significant changes to its Google Play service. These changes are expected to help the company put more focus on mobile games. This focus is likely to propel Android ahead of handheld consoles in the future.

Mobile games may soon cut into console markets

The report indicates that there are a rising number of new markets emerging in the mobile gaming sector. In these markets, consumers are showing strong interest in mobile games of all kinds. Many of these markets happen to be in Asia, where smartphones and tablets are already quite popular. As mobile games continue to grow in power, they may soon begin to cut into the profits that have kept traditional handheld consoles afloat for several years.