Tag: mobile game platform

Consumers devote much of their time to mobile games

| April 6, 2013

mobile games consumersFlurry highlights the time investment consumers devote to mobile games and social networking

Flurry, a mobile startup that offers analytic reports concerning the mobile space, has released a new report concerning how mobile consumers use their time. Smartphones and tablets have become a very important part of the lives of millions of people all over the world. These devices are regularly used to interact with contacts, shop, watch movies, and play games and offer consumers nearly endless access to the Internet and all the resources therein. Flurry notes that there are three main activities wherein Android and iOS users spend the majority of their time.

Consumers spend most of their time in apps, specifically Facebook

According to the firm, Android and iOS users spend an average of 2 hours and 38 minutes every day on mobile applications. Approximately 80% of this time is spent within an application itself, 32% of this time is spent on mobile games, and 20% is spent by browsing the Internet. Social networking accounts for the majority of the time consumers spend on their smartphones and tablets, with Flurry’s report showing that much of this time is devoted to Facebook.

Mobile games account for large portion of time spend on mobile devices

Mobile games take up a significant portion of consumers’ time as well, with many investing their time into these games while traveling or waiting for events to begin. Mobile games are the primary form of entertainment for those on mobile devices, whereas entertainment platforms like YouTube account for significantly less time investment by comparison. Mobile games appear to be so popular because they are easy to pick up and play and most are free.

Facebook may find success through engaging consumers with mobile games

Facebook could have a significant opportunity due to how much time mobile consumers invest on the platform. The social network already boasts of 680 million mobile users accessing it every month. If Facebook can find a way to engage these people more effectively, it may be able to significantly eclipse other social networks, like Twitter and Pintrest. Mobile games may be an adequate way to accomplish this task, as consumers have already shown their willingness to play these games, especially through Facebook, which boasts of a substantial social gaming network.

Deep Silver to take on mobile games

| March 1, 2013

deep silver mobile gamesDeveloper to begin hiring for mobile games push in coming weeks

Deep Silver, a game developer owned by Koch Media, has announced plans to enter into the mobile games space. The developer is looking to expand its development team by hiring additional talent. Deep Silver is one among many game developers that has begun to focus on the development of mobile games due to the growing popularity of mobile devices. The developer plans to announce new positions in the coming weeks across its development, sales, and marketing divisions.

Mobile technology makes gaming possible anywhere

Koch Media CEO Klemens Kundratitz notes that consumers can now play games wherever they are thanks to the proliferation of mobile devices like smartphones and tablets. Kundratits suggests, therefore, that making the transition toward mobile gaming is a logical business move for Deep Silver. The developer will not focus exclusively on mobile games, of course, as evident in the company’s recent acquisition of intellectual property from defunct game developer THQ.

Deep Silver to focus on cross-platform mobile games

Deep Silver aims to make its mobile games cross platform; available to all mobile operating systems. Some of the company’s console titles are also likely to have some representation in the mobile space, but the developer has yet to announce any plans concerning what games these might be. Menno van der Bil, commercial director for Deep Silver, claims that consumers can expect to see the same innovation and originality that they have come to expect from the developer.

Demand for mobile gaming continues to grow

Mobile games are expected to have a profound impact on the game industry. As consumers become more interested in mobile platforms, their interest in consoles may begin to wane. Indeed, the availability of mobile games and digital distribution has hurt the retail sale of physical game products. Deep Silver does not foresee any significant turbulence in the future of console gaming, but the developer is keen on establishing a formidable presence in the mobile gaming space in order to appeal to the interests of an evolving consumer base.