Tag: mobile game apps

Supercell showing how successful mobile games can be

Mobile games tabletSupercell finds success with tablets

Tablet gaming has been growing in popularity over the past several years. Tablet devices have managed to capture the interest and support of consumers all over the world, many of whom are highly interested in mobile gaming. Game developers are taking notice of this growing interest in mobile gaming, especially on the tablet front, and have been focusing more on developing games for tablet devices specifically. Supercell, a Finnish game developer, has taken the approach of developing games for tablet platforms before any other platform.

Developer generates $1 million in revenue daily

Supercell is a small development company comprised of roughly 70 people. Though the development studio is quite small, it has managed to etch out a great deal of success. Supercell is currently generating approximately $1 million in revenue on a daily basis, which is coming from two games: Hay Day and Clash of Clans, which are both available only for the iOS. This means that the developer has gained a significant amount of momentum since October of this year, when The New York Times reported that it was only making $500,000 daily from the same games.

Supercell overcomes Electronic Arts

Supercell has surpassed Electronic Arts in the realm of revenue generated through the iOS platform each month. This is a major milestone for any development company since Electronic Arts has long been one of the dominating forces in the game industry. Electronic Arts accounts for more than 960 mobile gaming applications that are available through the Apple App Store, all of which have been beaten by the 2 mobile games that come from Supercell.

Supercell may soon become the next super power in gaming

Supercell has established a strong presence in the mobile gaming space. Backed by strong support from tablet gamers, the developer is expected to continue gaining momentum into the future. If the developer can mimic the success of its first two games, it may soon become one of the next major development studios in the game industry.

Mobile games account for majority of mobile applications market revenue for 2012

Mobile games generate significant profits

Mobile applications represent a huge and massively lucrative market. According to Flurry, a leading analytic firm operating in the mobile space, mobile applications accounted for $10 billion in revenue during 2012. The firm has released a report concerning the lucrative mobile applications business, which highlights the impact of free mobile games. The report shows that though free mobile games do not cost anything to play, that account for the majority of the revenue seen in the mobile applications market.

80% of revenue generated through free mobile games

Mobile games are among the most popular applications that are available to consumers with smart phones and tablets. These games often provide hours of entertainment and are typically designed to be very addicting. For many, mobile games are valuable assets because most of these games are free-to-play. Most of these games are filled with advertisements, however, which is part of the reason why they are generating so much money. According to the Flurry report, free mobile games accounted for 80% of the $10 billion in revenue the app market saw t his year.

In-app advertisements help generate revenueMobile Games market revenue

In-app advertisements are not the only thing generating income for mobile games. Many games come equipped with a “cash shop,” which offers bonuses, new equipment, and exclusive features to gamers that want to spend money on the game itself. These cash shop marketplaces are very common in free-to-play games and account for the majority of the revenue they manage to generate. The report also shows that consumers spend large amounts of time on free-to-play games, thus increasing the likelihood that they will purchase something from the cash shop.

Free-to-play games are a lucrative business

The free-to-play model has become very lucrative for developers of mobile games. The report suggests that most developers have yet to identify the ideal niche in which these types of games flourish. Companies like Electronic Arts and Zynga have managed to find a way to make free-to-play games highly appealing to consumers with some cash to spend. Though the latter has been experiencing financial problems of late, Electronic Arts may serve as a powerful example of how to develop games that emphasis participation in a cash shop.