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Mobile commerce expected to reach new heights in the US

Stephen | October 8, 2013

US mobile commerce set for strong growth

Internet Retailer, a market research and strategic analysis firm, has released data that suggests mobile commerce in the U.S. will see strong growth by the end of 2013. The data shows that 500 of the largest mobile commerce businesses in the country have been reporting strong results over the past several quarters. More consumers are showing interest in mobile payments as the services available to them find alternatives to NFC technology and become more secure.

Data estimates 71% growth in mobile sales

According to the data from Internet Retailer, mobile commerce in the U.S. could grow by 63% by the end of the year. Mobile sales processed by the country’s top mobile commerce companies are expected to jump 71% by the end of 2013, surpassing $30 billion. E-commerce giant eBay is expected to see mobile sales rise above $8.8 billion as more consumers opt to shop from their mobile devices than on PCs or in physical stores.

Retailers begin taking mobile commerce more seriously

Retailers around the world are beginning to understand that the mobile space is not something to be ignored. Mobile commerce is not simply a passing trend and consumers are not likely to give up shopping on their smartphones and tablets any time soon. Retailers that are slow to embrace mobile commerce could be missing out on a significant opportunity and run the risk of being left behind by consumers that are demanding better mobile services. Companies like eBay and Amazon have shown just how beneficial a focus on the mobile sector can be.

Security remains a top concern for many consumers

Mobile commerce has grown significantly in a few short years, but the sector is still in a state of infancy. While many consumers have shown interest in mobile payments, many more have expressed concern regarding the security of their financial information. Security concerns have been enough to keep people away from mobile commerce platforms regardless of the security features that these platforms boast of.

US retail sees growth through mobile commerce

Denny | May 17, 2013

Mobile commerce helps power growth in retail

Mobile commerce continues to prove effective in the U.S. retail industry. Unbound Commerce, a mobile commerce solution provider for retailers, has released the latest results of its index of the top 200 retailers using the company’s Mobile Presence platform. These companies utilize this platform to power their mobile commerce initiatives. According to Unbound Commerce, those using the platform have seen strong growth this year, especially as consumes become more comfortable with the idea of mobile payments.

Unbound Commerce provides insight on retail performance

According to Unbound Commerce, retailers using the Mobile Presence platform saw their mobile commerce revenue jump by 71% in March and April of this year over the levels they had been in 2012. The company notes that mobile traffic has also increased, nearly doubling for retailers with sites that are optimized for mobile use. Unbound Commerce also notes that mobile sales are also increasing. Consumers are purchasing more via their mobile devices rather than through traditional platforms.

Security continues to be a concern for many consumers

Security concerns continue to be an issue in mobile commerce. Many consumers are still wary of using their mobile devices to purchase anything due to the fragility of some mobile security systems and the constant threats that exist in the digital world. Retailers have proven somewhat adept at placating these concerns, however, and the Mobile Presence platform offers some security features that help retailers keep the financial information of consumers safe.

Easy to use platforms appeal to consumers

Part of the reason consumers have been responding well to mobile commerce is linked to the ease of use that the Mobile Presence platform offers. In the past, consumers have been driven away from mobile commerce by cumbersome platforms that make the transaction process very difficult. Simple platforms allow consumers to purchase the products they are interested in a quick an efficient way, increasing the overall shopping experience.