Tag: mobile commerce trends

Mobile commerce takes off in Brazilian market

Using smartphones for purchasing a range of different kinds of items has become very popular in Brazil.

A recent study conducted on the mobile commerce market in Brazil has shown that shopping over smartphones is becoming increasingly popular within the country, particularly among young consumers who are shopping for the first time.

The research indicated that throughout 2015, there was an increase of 47 percent in m-commerce shoppers.

This is a dramatic rise in the number of people who are turning to mobile commerce in order to buy the products and services they want. The firm behind the study, E-bit, determined that shopping over smartphones made up a considerable 14.3 percent of the country’s online trading in 2015. When compared to the same figure from the year before, when it was 9.7 percent, that represents a very meaningful rise in this trend.

The research also indicates that 22 percent of online shoppers in Brazil have used mobile commerce.

Mobile Commerce Growth in BrazilThat said, the same research has also underscored the fact that 88 percent of online shoppers still prefer to buy products and services over their desktop and laptop computers. While they might use their mobile devices for researching products and doing price comparisons, the final purchase still tends to be made over traditional computers the majority of the time. This indicates that consumers prefer to use multiple devices to complete the entire shopping journey from the point that they decide they want something and start to look into it, to the point that they actually pay for the items in their digital shopping carts.

In 2015, e-commerce in the Brazilian market generated $10.9 billion in sales, which was an increase over 2014 by 15.3 percent. This shows that there has been a significant trend leaning toward purchasing products and services on digital devices such as smartphones, tablets and computers.

That said, the news when it comes to online shopping and mobile commerce isn’t all positive. Recent research also published by E-bit but that was produced by a separate study has shown that they predict the lowest growth rates in online shopping in 15 years as a result of the current economic situation being experienced in the country. Brazil is in a recession at the moment and consumers have been cutting back on their spending as a result of this condition.

Multiple devices are driving mobile commerce forward

A recent study has revealed that many shoppers use multiple portable devices when they buy.

According to the results of a recent study from Criteo, when it comes to mobile commerce, the complete journey from product discovery to the actual purchase can involve several different devices, as opposed to just one, as has been the case with traditional online shopping over a computer.

The data from Criteo indicated that 40 percent of online purchases are now conducted over multiple devices.

This data was compiled as a part of the Q4 2015 State of Mobile Commerce Report from the firm. One of the main findings within that report was that consumers aren’t just using a single mobile device to complete online purchases. It’s true that 60 percent of m-commerce based purchases are currently occurring over smartphones, but Criteo’s data has also indicated that about 40 percent of all online transactions actually involve the use of several different connected and mobile devices that will eventually lead to a purchase. These gadgets include smartphones, but also PCs and tablets.

Mobile commerce is, therefore, dependent on making sure that the shopping experience works across these devices.

mobile commerce - multiple devicesAccording to the Criteo chief product officer, Jonathan Wolf, “Criteo’s quarterly Mobile Commerce Report demonstrates that mobile is an essential component of commerce today, with most consumers browsing and buying across multiple devices.” Wolf also added that “In order to better understand this digitally-savvy consumer, marketers need to stop looking at each device on its own, and start understanding the user behind them. Multi-device behavior is the new normal.”

Among the other key findings from the mobile commerce trends report were the following:

• Of all purchases made online, 4 out of every 10 involved the use of multiple devices before the final checkout procedure was initiated.
• One out of every 3 multi-device purchases reached a completion point over mobile (smartphone or tablet).
• There was a 15 percent year over year increae in mobile transactions from Q4 2014 to Q4 2015.
• Orders completed over tablets have a higher sales value than those completed over smartphones.
• Thirty seven percent of shoppers using desktop or laptop computers will also use mobile devices to browse retailer sites. They often look for products over mobile and buy them over PC.
• Among tablet shoppers, 43 percent use more than one device throughout the length of the shopping journey.