Tag: mobile commerce traffic

Mobile commerce traffic makes up one quarter of online shopping

A newly released report has revealed that 25 percent of e-shoppers are using smartphones and tablets.

A report that has recently been issued by Monetate has shown that approximately one quarter of all of the global online shopping comes from mobile commerce traffic through smartphones, tablets, and other devices.

This represents a meaningful increase in the sector’s share, even within the last quarter, alone.

Monetate’s data showed that mobile commerce traffic increased by about 3 percent within the last quarter. Of that mobile device based shopping, tablets represent approximately two thirds. This means that tablet users are currently responsible for about 15 percent of all of the ecommerce activity that is going on at the moment.

The larger screen devices have been representing a larger proportion of mobile commerce traffic.

Mobile Commerce TrafficSmartphones, on the other hand, are still being used more often for online shopping purposes worldwide, but they make up about one third of the mcommerce share. This means that of all ecommerce activity, smartphone users are contributing about 10 percent.

When it comes to the average amount that users of these devices are spending when they make an order online, it is becoming clear that purchases are not limited exclusively to small items anymore. This reports data even indicates that the average order value made through tablets actually exceeded that of desktops and laptops within the last quarter. That said, PCs still hold their dominance over the online shopping marketplace, by quite a large majority.

The average order value made over a laptop or desktop computer was $136. Just slightly higher was the average order value made over tablets, which was $139. Finally, over smartphones, it was still a high number, though quite a bit lower than the orders made over PCs and tablets, having been $114.

In terms of specific brands and their contribution to mobile commerce traffic, it is Apple’s iPad that reigns supreme. That device is responsible for more than half of the online shopping done over tablets. That share of the tablet commerce category actually increased over the last quarter despite the fact that there is notably greater competition.

Mobile commerce traffic in U.S. is approaching majority

Visitors to American websites are from tablets and smartphones almost half the time.

According to the report that was just published by comScore, 48 percent of the time that is spent at American retail websites comes from mobile commerce traffic originating on tablets and smartphones.

This figure identically reflects the American internet usage share from those devices, at 48 percent.

This is not the first research to makes this type of discovery. An additional recent study, conducted by Monetate, had discovered that mobile commerce made up 21 percent of all worldwide online shopping traffic. It indicated that American consumers are ahead of the curve in terms of focusing this activity through tablets and smartphones.

Another recent report has helped to identify the various reasons that mobile commerce is taking off.

U.S. mobile commerce gaining ground in retailThat was conducted by BI Intelligence. They took a deeper look into the numbers that support this considerable growth. They also looked into specifically at areas of mobile commerce that are contributing to the growth, such as smartphone friendly coupons and catalogs.

Though tablet has a strong reputation as being one of the most important devices for mobile commerce, this research didn’t indicate that the contribution from that device was any greater than its ownership level. In fact, if anything, considering that there are 80 million tablet owners in the United States, this research suggested that the contribution was actually less than its availability.

That discovery from BI Intelligence supports what comScore has discovered, suggesting that when all is said and done, it is smartphone shoppers who are spending a larger amount of money over the span of a quarter than those who are hitting the mobile commerce websites using their tablets.

Even though there has been a massive influx of shoppers using mobile commerce, it is still desktop users who will be spending the most, according to this research. It remains the consumers using their laptops and desktop computers who will drop the most money while shopping online. In fact, during the first quarter of the year, they spent an average of $274 each, where the tablet shoppers spent an average of $91 and smartphone shoppers spent $139.