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Mobile commerce sees 84 percent growth in Brazil

BWild | August 6, 2014

Despite the success of smartphone based shopping in the country, there are still a number of hurdles to overcome.

According to a recent mobile commerce report that was published under the title “WebShoppers”, by the e-Bit consultancy firm, the number of people in Brazil who are using their smartphones for online shopping purposes has increased by 84.2 percent within the last 12 months.

In June of this year, m-commerce represented 7 percent of the total transactions occurring online.

When compared to the figure at the same time last year, which was only 3.8 percent, it is clear that mobile commerce is an area that is making rapid headway within the Brazilian marketplace. During that same period of time, the number of transactions that were actually carried out totaled 2.89 million. This brought in $497 million, said the report. Among the top performing segments over mobile shopping were fashion and accessories, as well as cosmetics and health products, and electronics.

The report believes that if the rate of growth continues this year, mobile commerce will represent 10 percent of online shopping.

Mobile Commerce Growth in Brazil Fashion and accessories made up 18 percent of all of the m-commerce sales. This was followed by the cosmetics and health products category which brought in 16 percent of the sales over smartphones and tablets. Eleven percent went to the sales of electronics products. The report predicts that online outlets in Brazil will have served 63 million unique customers by the close of 2014.

Comparatively speaking, while the e-Bit prediction is that mcommerce will represent 10 percent of the total of online sales in Brazil, in the United States, that figure is expected to by 29 percent, according to Forrester Research.

Though the growth of mobile commerce is quite strong in Brazil, the report has identified a number of barriers that have stopped it from keeping up with certain other markets, such as the United States. This includes the low penetration of residential WiFi, as well as the issues with 3G coverage. The e-Bit report identified those struggles as the main problems standing in the way of the true success of the channel.

Mobile commerce report shows Malaysia leads the channel

Denny | July 28, 2014

In the South Asian country, shopping over smartphones and tablets is now on par with PCs.

A mobile commerce report has recently been released by BuzzCity, which has provided some useful insight in to the direction that digital shopping trends are taking over a number of different online channels.

The report has shown that Malaysia currently has the largest percentage of mobile shoppers in the world.

According to the data from the report, 42 percent of consumers are use mobile commerce in that country. Among all of the respondents who were surveyed – who totaled 3,590 people and who lived in 26 different countries across various 11 Asia Pacific marketplaces – 48 percent said that they made online purchases on a regular basis. The report also indicated that almost one in every five participants would use the internet to browse products before making a purchase in-store.

Across PC and mobile commerce combined, 70 percent of smartphone users shop online.

Mobile Commerce report In Malaysia, the report found that when it comes to shopping, mobile and PC are now on par and are both continuing to drive important trends and changes in consumer purchasing behaviors. BuzzCity’s report stated that “In some countries, mobile has become the most dominant shopping channel. This is highly apparent in the Asia Pacific region where mobile leads the way for shopping, as more of the population turn to mobile as their primary device.”

It went on to say that 32 percent of the participants from Malaysia made purchases over m-commerce when compared to the percentage of shoppers in that region who shop over PC, which was 21 percent. More growth is anticipated in mobile as 30 percent of the respondents who were not already using their devices for shopping would consider doing so.

That said, the report also pointed out that the tremendous increases seen in mobile commerce appear to have taken many retailers off guard. It showed that a growing number of people are also leaving shops without actually buying anything. There are several reasons for this. For example, 22 percent said that they had found a better deal online and 27 percent said they couldn’t find what they wanted in the shop. This was compared to 13 percent and 14 percent, respectively, last year.