Tag: mobile commerce security

Mobile payments could see strong growth in 2016

| January 12, 2016

The mobile payments space failed to find mainstream success in 2015

Last year, mobile payments managed to gain momentum, but failed to become mainstream. Several companies, including Apple, Google, and Samsung, introduced new mobile payments services in 2015, but interest among consumers has been somewhat limited. Indeed, these consumers opted to use an existing platform provided by PayPal to spend their money on their mobile devices. While mobile payments may not have gone mainstream in 2015, this could change this year, as new services become available and companies begin offering better benefits to consumers.

Many consumers remain concerned about the security of mobile payments

One of the reasons that consumers have been avoiding mobile payments is because they are not convinced of its overall security. In the past few years, major retailers have reported major data breaches, which lead to the financial information of consumers being compromised. This has sown fear among consumers, who believe that mobile payments services may be exposed to exploitation. As such, they have shied away from services, despite the availability of new technology that ensures the protection of consumer information.

Consumers want to see more value from the services that they use

Mobile Payments - 2016 GrowthAnother problem that consumers have with mobile payments is that they do not see the benefit that services offer. While many services also function as a type of digital wallet, they do not consider the ability to store financial information valuable. Being able to take advantage of special deals being offered by retailers has added more attraction to certain mobile payments services, but consumers want more out of the products that they are using.

Supporting loyalty programs and improving security features may ensure the mainstream success of mobile payments

Companies involved in mobile payments may need to ensure that their services offer a worthwhile experience while also being able to keep consumer information safe. These companies will also have to show more support for loyalty programs, which have become quite popular among consumers. In doing so, these companies may be able to find more success in the mobile payments space in 2016.

Innovation may power growth in the mobile commerce sector

| December 23, 2015

Innovation could change the way people use their mobile devices to shop

Continued innovation may power the growth of mobile commerce. The sector is still in a relatively nascent stage, which makes it prime for innovation. Retailers, in particular, may bring new things to the mobile commerce sector as they continually seek out better ways to engage consumers. Target has reportedly begun developing its own mobile payments service, which it intends to launch at some point next year. Retailers are not the only ones bringing new services to the mobile commerce space, of course, as social media companies have also begun doing so.

Pinterest is showing more support for mobile commerce

Pinterest has been working to better support mobile payments, making it possible for users to purchase Pins they are interested in. The social networking site is now notifying users when products they are interested in drop in price, making them more financially attractive. This has proven particularly popular during the holiday season, but Pinterest has had trouble promoting mobile commerce among its user base overall. Forrester Research suggested that the launch of the company’s mobile commerce initiative was “weak” due to the limited inventory that merchants have.

New technology is making mobile shopping more convenient and secure

Mobile Commerce - Innovation to power growthIntroducing new services and features to the mobile commerce sector has made consumers more interested in the concept of mobile shopping. Notably, consumers are quite interested in services that they consider to be convenient. Security is also a major issue for many consumers, which has lead to the introduction of new security technologies that are designed to improve the mobile payments space as a whole. Biometric technology, in particular, has become a powerful tool for keeping consumer information safe.

Companies are looking to improve their mobile commerce platforms

Many companies involved in the mobile commerce space have been testing new services in an effort to make mobile shopping easier and more attractive to consumers. As more innovation comes to the sector, services that already exist are likely to improve, offering consumers better options when it comes to shopping and purchasing products with their mobile devices.