Tag: mobile commerce revenue

IBM acquires mobile commerce and marketing firm

IBM is looking to bolster is presence in the mobile commerce sector. The technology firm recently acquired Xtify, a company that specializes in mobile payments and marketing. While IBM has not released any concrete information concerning the acquisition, Xtify has an extensive history of operations in the mobile sector. The company was formed in 2009 and has been facilitating mobile commerce and marketing services since then.

Demand for mobile services in growing among consumers

Mobile commerce has become a very competitive, yet attractive field for large companies like IBM. These companies see a great deal of promise in the mobile commerce sector, especially as more consumers gain access to smartphones and tablets. In emerging markets, these consumers are showing a great deal of interest in purchasing products and shopping from their mobile device. As such, companies are looking to take advantage of the growing popularity of mobile commerce by engaging consumers in dynamic ways and offering them new services. For large companies, one of the best ways to break into mobile commerce is to purchase a smaller company that already has a presence in the sector.

Mobile marketing is gaining momentum

While Xtify does offer mobile commerce support, the company also has a variety of marketing services. With more consumers becoming reliant on their smartphones and tablets, mobile marketing has become more important. Finding ways to connect with mobile consumers has been a difficult task, and IBM’s acquisition of Xtify may help smooth the learning curve.

Acquisitions help large companies compete in mobile commerce field

IBM already offers a variety of support platforms for e-commerce retailers, but the company has only recently begun participating in the mobile commerce space. While the company’s acquisition of Xtify may not translate into higher mobile commerce revenue, it could be a sign of how IBM plans to approach the sector in the future. These acquisitions are becoming more common as large companies work to compete with one another in the mobile commerce arena.

The income from Google Play application sales look as though they are primed to be twice as large this year.

This summer, Google Play’s mobile commerce successes raced forward as they exploded beyond the 50 billion app download mark, this summer, and this progress is only continuing onward, leading many to believe that this will be a doubly rewarding year for Android application revenues.

Developers have been working hard to both create and market quality applications.

Because of this, and a number of other factors, it looks as though the mobile commerce revenues from Android apps will be double, this year, what they were last year. The most recent reports from ABI Research have projected that the app revenues from Google Play alone will have broken the $6.8 billion mark by the close of 2013.

At the same time, the mobile commerce story at Google Play still hasn’t reached that of the Apple App Store.

The industry is still being lead by the mobile commerce app revenues over iOS devices, causing Android to continually play the catch up game regardless of its progress. At the same time, ABI stated that the current smartphone app market “will be Android’s most fruitful hunting ground compared to other devices.”

In fact, the ABI Research data has indicated that the app revenues from Android smartphone mobile commerce are expected to rise from 59.1 percent to 65.9 percent when compared to the revenues from iOS smartphone apps, over the period of the next full year.

Josh flood, an ABI senior analyst, explained that “Apple’s iOS still leads all the other mobile operating systems’ revenues by a significant margin; however, the greater number of Android smartphones in use is clawing back Apple’s lead in this market.” He pointed out that there will be a shift in the nature of this mobile commerce over throughout this year due to the popularity of Android devices and the massive growth in their shipments, particularly when compared to that of iOS devices. He also added that “This year, Android smartphones will ship by a factor of more than three-to-one to iPhones.”