Tag: mobile commerce report

According to a recent Shopgate report, retail needs to appeal to smartphone using consumers.

Shopgate, a highly recognized m-commerce business solution, has released a report called the “2013 Holiday Guide for Online Retailers”, which provided the top 10 recommendations for success, this holiday season.

Among those points, the focus on catering to smartphone users was a considerable one.

What was explained by Shopgate in its report was that retailers should start acting right away to make their way into m-commerce if they haven’t already prepared their strategy for the upcoming holiday shopping season. It is no longer enough to focus on online shopping in general and as a whole. Instead, a focus also needs to be placed specifically on the mobile channel.

In fact, when it came to getting into m-commerce, the recommendation was “do it now!”

The report from Shopgate pointed out that m-commerce traffic is not only already representing more than 20 percent of all American internet traffic, but it is also expected to exceed desktop based internet traffic by the end of next year. The holiday season is predicted to be the transitional time into that exceptional rate of growth to the point that it will be greater on smartphones and tablets than it is on laptops.

The report pointed to a number of m-commerce findings from several recent studies.

For example, it pointed out that shopping over m-commerce is expected to reach $42 billion by the end of this year, and that it will make up a larger segment of e-commerce than has ever been experienced before, according to eMarketer.

In fact, the report went to the extent of saying that retailers that choose not to take part in m-commerce may be actively choosing not to take advantage of an important source of revenue. It pointed to data from Econsultancy, which indicated that 62 percent of businesses that have created a website that is specifically optimized for smartphones and tablets, had increased their sales. The recommendation for the upcoming holiday season was to use mobile friendly elements such as: coupons, push notifications, ad scanners, daily deals, QR codes, mobile SEO, and product categories.

New report sheds light on the success being seen in mobile commerce

Leading market research firm eMarketer has released a new report concerning the state of the mobile commerce sector. The report highlights various aspects of the mobile commerce space, shedding some light on the factors influencing its growth and the challenges it faces around the world. Mobile commerce has been seeing strong growth over the past two years as consumers become more integrated with mobile technology. The proliferation of smartphones and tablets has exposed consumers to a variety of mobile services that they are showing a great deal of enthusiasm for.

Mobile sales expected to reach $133 billion by 2017

According to the report from eMarketer, mobile commerce now accounts for a sizeable portion of the retail sales being recorded in the U.S. The report estimates that mobile sales will reach $41 billion by the end of 2013, a 68% increase over the level they had been in the previous year. By 2017, the report suggests that mobile sales will balloon to $133 billion. Consumers appear to favor mobile commerce because of the convenience that it represents and it is becoming increasingly common for consumers to use their mobile devices to purchase products even when they are already in physical stores.

Tablets are more popular than smartphones

The report notes that tablets have become more popular for mobile commerce than smartphones. While smartphones may be more plentiful among consumers, tablets offer a better shopping experience. Larger screens offer better navigation capabilities and allow consumers to access sites that may not be optimized for viewing on a smartphone. The report notes that nine in 10 consumers are more willing to make a purchase with their tablet than with their smartphones.

Challenges could derail the momentum behind mobile commerce

Mobile commerce does, of course, face significant challenges that could become quite serious in the years to come. Security is expected to remain one of the most problematic issues that faces the mobile commerce sector. Poor infrastructure is also expected to reduce the popularity of mobile payments as consumers run into problems that prevent them from making a purchase with their mobile device.