Tag: mobile commerce report

Report shows that mobile commerce is on the rise

New report highlights the growth of mobile commerce since 2012

A new report from 41st Parameter, a global fraud prevention firm, shows that mobile commerce is experienced significant growth since 2012. The firm notes that more consumers are becoming attracted to mobile shopping due to its convenience. Shopping from a mobile device requires no waiting in lines and most online retailers do not suffer from any significant shortcomings when it comes to inventory. Moreover, mobile shopping is considered more convenient during the holiday season due to the chaotic nature of traditional shopping during this time of year.

35% increase in mobile shopping since beginning of 2013

According to the report, mobile commerce has grown by 35% since the beginning of the year, with e-commerce of all kinds growing by 15% over the same period. Approximately 8% of mobile sales were made through a smartphone, with 13% coming from tablet devices. The report notes that consumers appear to favor tablets over smartphones when it comes to mobile shopping by a significant margin.

Tablets are taking over mobile shopping

report mobile commerce on riseTablets may be favored over smartphones because they offer a more enjoyable shopping experience. The larger screens are easier for consumers to manipulate, making navigating mobile retail sites more convenient. Tablets tend to offer a shopping experience that is quite similar to that provided by PCs and laptops, which may create some sense of familiarity for those that participate in e-commerce on a regular basis.

Consumers likely to replace their PCs with tablets

A similar report from Adroit Digital shows that 55% of consumers are likely to replace their PCs with tablets when it comes to mobile commerce. The benefit of tablets is that they can be used in-store, whereas a PC is a stationary device. Tablets can, therefore, easily be used by consumers to compare products and find deals being offered in a physical store or by a retailer located nearby.

Mobile commerce shows strong growth through 2012

New report highlights growth of mobile sector

Leading market research firm yStats has released a new report concerning the global mobile commerce sector. The report, aptly named “Global Mobile and M-Commerce Report 2012,” highlights the growth that the mobile commerce sector had seen throughout the entirety of 2012 and what this growth could mean for the future. The mobile space has been gaining a significant amount of attention from businesses and consumers alike and many have been gravitating toward the new form of commerce that has emerged thanks to the advent of new technology.

Mobile sales rise throughout 2012

According to the report, the global mobile commerce sector saw impressive growth during 2012. In the U.S., mobile sales grow significant faster than regular online sales throughout 2012, especially when it came to purchasing tickets for sporting events and general travel. Beyond the U.S., the United Kingdom has establish a significant degree of momentum in the mobile commerce space and is expected to lead Europe in terms of total mobile and online sales thanks to the progress it has seen in this sector in 2012.

Mobile shoppers to reach 600 million by 2014

Mobile Commerce Report - Mobile Sales 2012The number of mobile shoppers throughout the world is expected to reach beyond 600 million by 2014. Many consumers are beginning to show more interest in shopping from their mobile devices than through other platforms. Some are even opting to avoid physical stores in favor of mobile shopping. This is partly due to the convenience that mobile commerce represents as well as the growing availability of secure and comprehensive mobile payment services that align with the interests of consumers.

Retailers continue to show strong interest in mobile commerce

Retailers see a great deal of promise in the mobile sector and many companies have been working to become more accommodating to mobile shoppers. During the 2012 holiday season, many retailers saw a sharp increase in mobile sales, which accounted for a drastic rise in revenue. This year, retailers are expected to see a similar result, which will likely add further momentum to the mobile space going into 2014.