Tag: mobile commerce report

Unbound Commerce posts results of Cyber Monday

| December 7, 2012

 

Unbound Commerce sees major success through mobile commerce

Unbound Commerce, a leadcyber monday resultsing mobile commerce service provider, has released the results of its research concerning the impact of Cyber Monday on aggregate mobile commerce transactions. Cyber Monday helped prove the viability and reach of mobile commerce, helping retailers engage mobile consumers in a dynamic way that yielded impressive results. The report from Unbound Commerce provides further validation of the capabilities of mobile commerce, highlighting the level of mobile transactions that were made on one of the most important days of the year for the retail industry.

Mobile commerce platform sees major boost in activity on Cyber Monday

Unbound Commerce offers retailers an integrated platform that allows them to facilitate payments via a mobile device. According to the report, retailers that were using the Unbound Commerce platform saw a 410% increase in traffic. The report shows that the number of mobile sales that were made this year were 311% higher than what they had been on Cyber Monday in 2011.Traffic to mobile sites provided by Unbound Commerce also jumped some 59% on Cyber Monday this year.

Mobile traffic and sales skyrocket during holiday shopping

Unbound Commerce saw a major uptick in visits to sites within its network as consumers made use of their mobile devices to purchase products online. Indeed, a record number of consumers made use of their mobile device to shop during Cyber Monday, making the holiday shopping event the single most prolific display of the power of mobile commerce in history. Unbound Commerce suggests that mobile commerce is finally moving from the fringes of the retail industry and is quickly becoming a very significant part of business.

Retail industry may be convinced of viability of mobile commerce

The Thanksgiving shopping weekend was a major success in terms of mobile commerce. Retailers saw record numbers of sales and visits from mobile consumers across a wide variety of channels. The strong showing of mobile commerce during the shopping weekend is likely to have a ripple effect throughout the retail industry. That is to say that the industry may now have enough evidence to take mobile commerce much more seriously.

IgnitionOne report highlights growth for advertisers

| December 1, 2012

 

IgnitionOne documents the positive impact Thanksgiving shopping has had for advertisers

IgnitionOne, a leading provider of digiIgnitionOne Mobile Commerce Growthtal marketing solutions, has released a new report documenting the positive impact the Thanksgiving holiday shopping weekend has had for advertisers. The firm suggests that from Black Friday to Cyber Monday, advertisers saw major growth in online searches, as well as other advertising fronts. The report shows that the holiday shopping weekend was a major success for more than just the retail industry and its endeavors in mobile commerce.

Spend and impressions on the rise

According to the report, advertisers saw search spend and impressions jump by 29% during the Thanksgiving shopping weekend over the levels they had been in the same period of 2011. Consumers also proved to be more responsive to the advertisements coming from marketers, accounting for a 23% increase in revenue. IgnitionOne suggests that the positive results marks a promising trend for the fourth quarter of 2012. The firm expects that the momentum gained by such a positive shopping weekend will carry on throughout the remainder of the quarter.

Paid search for smart phones and tablets continues to grow

Search advertising spending continues to grow, according to IgnitionOne, especially where mobile and tablet advertisements are concerned. More consumers are becoming reliant on their mobile devices, creating a promising opportunity for advertisers that are looking to engage consumers in a more dynamic way. The IgnitionOne report shows that paid search spend on smart phones has grown by 307% in the first half of the fourth quarter, with paid search spend for tablets up 231%.

Mobile technology continues to open new channels for advertisers

The report from IgnitionOne is the latest in a quarterly series that reviews the trends that exist in the online advertising space. The advent of mobile technology is expected to continue having a major impact on the way advertisers engage consumers, especially as more of these consumers turn to online channels to get what they want.