Tag: mobile commerce platforms

MasterCard and Monitise come together to create new mobile payments platform

| March 28, 2014

Partnership aims to develop a mobile commerce solution for financial institutions

MasterCard has announced that it has partnered with Monitise, makers of a popular mobile banking and payments platform. Together, the two companies will work to deliver a new mobile payments service that is designed to be used by financial institutions throughout the world. Financial institutions are beginning to feel pressure to engage mobile consumers more as these consumers become more reliant on their mobile devices. Without providing these consumers with mobile-centric services, they may seek out other institutions that accommodate their interests more effectively.

Financial institutions are feeling the need to accommodate the interests of mobile-centric consumers

Both MasterCard and Monitise have extensive experience in the mobile commerce field. Both companies currently have mobile commerce platforms that are available to the public and these platforms are used throughout the world. The new platform the companies are developing through their partnership is expected to have higher levels of security in order to help financial institutions address some of the concerns that consumers have regarding mobile commerce.

Security remains a major issue in the mobile commerce field, but consumers are still willing to shop from their mobile devices

Mobile Payments Partnership - MasterCard & MonitiseSecurity has been a problem in the mobile commerce field for some time. Because mobile commerce deals in the trafficking of financial information, it has become a very popular target for hackers and other malicious groups. Consumers have often criticized the mobile commerce platforms they have used in the past as not being secure enough. Several high profile cyber attacks on large retailers have also called into question whether the mobile commerce sector is taking security as seriously as it should.

Financial institutions that do not accommodate mobile consumers could become irrelevant in the future

While consumers are concerned for the security of their financial information, security concerns have done little to stop them from actually participating in mobile payments. The demand for convenient mobile commerce platforms has been growing at a rapid pace as consumers become more comfortable with the concept of mobile payments. Financial institutions that are unable or unwilling to accommodate this demand may find themselves becoming increasingly irrelevant to mobile-centric consumers.

Mobile commerce firm teams with Shopify

| March 18, 2014

Apptive and Shopify join forces to promote mobile commerce among merchants

Apptive, a mobile commerce and management platform, has announced that it has entered into a new partnership with Shopify, an e-commerce firm. Through this new partnership, the two organizations aim to make it easier for consumers to shop through Shopify with their mobile devices. Shopify has become quite popular with merchants that are working on developing a strong online presence. These merchants are finding that engaging with mobile consumers is becoming increasingly important as more people begin to shop exclusively from their smartphones and tablets.

Apptive platform may help merchants establish a better connection with consumers reliant on mobile devices

Apptive has managed to establish a strong following through its EasyApp platform. The platform allows for the quick creation of e-commerce applications. Because the digital space is becoming more important to the retail sector, such platforms allow merchants to engage with consumers quickly and effectively. The platform also allows these merchants to make changes to their applications in an efficient manner, providing consumers with new services quickly.

Shopify merchants will be able to make use of Apptive platform to design applications in 15 minutes or less

Mobile Commerce News Shopify will begin integrating Apptive into its App Store and API. This will give Shopify merchants access to Apptive’s platform, allowing them to build mobile commerce applications. According to Apptive, a mobile commerce application being built with its platform can be made in less than 15 minutes. There is no coding knowledge required to build these apps as the platform takes care of the technical side of the work.

Merchants must adapt to changing consumer base

Merchants that do not take steps to engage mobile consumers could be missing out on a major opportunity. More people are beginning to rely heavily on their mobile devices in daily life. This means that people are shopping and purchasing products from their smartphones and tablets more regularly. Mobile consumers have shown that they are both willing and able to spend larger sums of money when shopping online. Merchants that do not engage these consumers may run the risk of losing their relevance with a changing demographic.