Tag: mobile commerce platform

Mobile commerce firm gains new clients

| January 23, 2014

MoPowered continues to make progress in the mobile space

Mobile commerce firm MoPowered has announced that it has added 27 new clients in less than two months. The company now accounts for 127 clients and expects its revenue to grow by 33% over what it had been in 2013. According to the firm’s CEO, Dominic Keen, the market for mobile commerce has proven to be quite promising. The company plans to continue engaging mobile consumers aggressively in order to take advantage of positive market trends.

Firm raises $5 million to expand and improve its services for online retailers

MoPowered raised some $5 million in funding in December last year and has been connecting with retailers that are interested in mobile shopping and the mobile space in general. Consumers have become quite reliant on their mobile devices in recent years and many are using these devices to shop online and purchase products. It is becoming more common for consumers to purchase products in physical stores with their smartphones and tablets. Retailers currently appear to favor the online aspects of mobile commerce over its offline potential.

Mobile websites must provide a favorable experience if consumers are to participate in mobile shopping

Mobile Commere Firm gains new clientsMoPowered specializes in revitalizing websites and making them more accommodating to smartphones and tablets. Retail mobile sites are often lackluster and provide consumers with a poor shopping experience. Consumers with a poor shopping experience are unlikely to continue using a particular website or service. MoPowered helps ensure that consumers have a good experience with mobile shopping.

MoPowered expected to face strong competition from larger companies in the mobile commerce space

MoPowered has positioned itself to accelerate its acquisition of new clients in 2014. The funding that the company has raised, along with the patronage of new clients, has helped it expand and improve its mobile commerce platform. MoPowered will, of course, have to compete with a multitude of other companies that are trying to engage mobile consumers. Competition may be fierce, as several large organizations have taken a strong interest in the mobile space and plan to continue strengthening their presence therein throughout the coming year.

O2 to shut down mobile wallet service and continue work on mobile commerce platform

| January 21, 2014

O2 Wallet is shutting down in March

O2, a prominent communications company in Europe, has announced that its mobile wallet service will be shut down at the end of March this year. Mobile wallets have been growing in popularity, but the market is currently saturated with a wide variety of these mobile applications, making it difficult for any one service to stand out. Continued focus on a mobile wallet platform that is, essentially, identical to others is becoming an increasing dangerous trap for companies are heavily investing themselves int he world of mobile commerce.

Wallet applications are becoming more plentiful

While O2 is shutting down its mobile wallet service, the company is not expected to pull out of mobile commerce entirely. The O2 Wallet was launched approximately 18 months ago and was considered one of the first wallet applications from a large company. The app was meant to provide consumers with a way to manage their money and other financial information and received a strong following. Over the past year, however, much about the mobile commerce market has changed, leading O2 to believe that its wallet is no longer viable for consumers.

O2 begins focusing more heavily on Weve platform

O2 shut down mobile commerce platformO2 is now looking for ways to help people manage their money more effectively. Currently, O2 is involved in a joint venture with mobile network operators EE and Vodafone. Through this venture, the companies are working to develop a new mobile commerce platform called Weve. The platform is set to launch in spring of this year and promises to provide consumers with a variety of features that makes managing their financial information and shopping online with a mobile device easier.

Weve attracts strong support

Weve has already won the support of several major banks in the United Kingdom, including Barclays, HSBC, and Lloyds. The mobile commerce platform has also managed to overcome some legal issues concerning Europe’s competition laws. Whether or not O2 will devote the majority of its focus to the mobile commerce platform or decide to develop a new mobile wallet has yet to be seen.