Tag: mobile commerce news

US banks embracing mobile commerce

| October 30, 2012

 Report shows that US financial institutions are showing great interest in mobile commerce

First Annapolis Consulting, an investment banking and financial services consulting firm, has released its third annual Mobile Banking and Payments Study. The study highlights the changes that are being seen in the U.S. financial services industry and how banks are adapting to the growing popularity of mobile commerce. Mobile commerce is beginning to grow quite large in the U.S., especially where banking is concerned. The study suggests that the growth of mobile commerce has yet to show any signs of slowing down.

81 of top 100 financial groups offer mobile banking services

According to the report, 81 of the top 100 financial institutions in the U.S. offer some sort of mobile banking service. This is an 11% increase from the number of institutions that offered such services in 2011. Many of these services provide consumers with access to their accounts and finances through smart phones and other such mobile devices. Many of these financial institutions are also leveraging consumers’ constant connection to the Internet to provide them with warnings if suspicious activity on their accounts is recorded.

Study shows banks becoming more accommodating of mobile consumersMobile Commerce Banking Industry

The study finds  that many banks and financial institutions are beginning to take mobile commerce more seriously. Banks, in particular, are warming to the idea of accepting mobile payments from consumers and have implemented bill payment features. These banks are also finding that the rewards programs they offer to consumers are becoming more popular. With banks becoming more accommodating to mobile consumers, these rewards programs are seeing more use and praise from these consumers.

Mobile commerce continues to gain traction in the US

Mobile commerce is on the rise in the U.S. and has been on the rise for some time around the world. The concept of making payments using nothing more than a mobile device has proven popular amongst tech-savvy consumers. Now that the largest U.S. banks and financial institutions are embracing mobile commerce, more consumers may soon be exposed to the innovative concept.

Mobile commerce initiative launched by Opera and Naranya

| October 29, 2012

Opera sets sights on expanding into mobile commerce

Opera Software, a Norwegian software company, has announced its partnership with Naranya, Latin America’s leading mobile marketing and commerce company. Together, the two companies are looking to bring mobile commerce to Latin America through the Opera Mini mobile browser. This effort is encompassed in the Opera Payment Exchange, which is a mobile commerce platform that is available to the 191 million users of the Opera Mini application. Opera users will now be able to purchase goods and services through Naranya and its billing connections in 7 countries around the world.

Opera has a large audience to tap into

Opera is one of the world’s leading Internet browsers, on both mobile and static platforms. Opera Mobile has become one of Opera Software’s flagship platforms, with more than 270 million users worldwide. The Opera Mini application is based on this platform and has become a popular tool for those that like to browse the Internet from their smart phones and tablets. Many of these consumers have begun looking into mobile commerce, and Opera Software has been quick to respond to this interest.

Naranya boasts of well established presence in mobile commerce

Naranya boasts of more than 500 million users linked into its Monetization Platform. This platform has been used by numerous game developers, social networks, online media groups, and digital companies to monetize their goods to mobile consumers. The platform has become quite popular in Latin America, where advances in mobile technology are raising the demand for mobile commerce. By mobile commerceteaming with Opera, Naranya aims to further expand its mobile commerce platform into new markets.

Mobile commerce growth slightly delayed due to concerns over security

Mobile consumers are becoming enthralled with the concept of mobile commerce, but many are still wary due to concerns regarding security. Mobile commerce applications have, in the past, been hacked with relative ease, putting a consumer’s financial information at risk of theft and exploitation. Naranya has extensive experience in mobile commerce and has stringent security measures in place to mitigate the risks involved with mobile commerce. These security measures appear to have been enough to win the favor of Opera Software.