Tag: mobile commerce mobile payments

Mobile commerce transactions are racing ahead of 2012

The sales from the first half of this year have already managed to exceed all of those from last year.

According to data released by Affiliate Window, there have already been more mobile commerce sales in 2013 in the first half of the year than there were in all of 2012.

This, according to the latest report from the performance marketing company on these transactions.

Affiliate Window is a performance marketing company. The report that it issued regarding mobile commerce sales showed that among all of the sales that it is experiencing at the moment, 20.89 percent are now originating from smartphones and tablets. This was a notable increase over even a month beforehand when that same figure had been 18.16 percent.

The growth in mobile commerce transactions was even more significant when compared to January.

Mobile commerce report - mobile transactions growthThe report issued by the company also showed that in January 2013, the number of transactions had been far lower than in the last month of the report. In January, it had been more than 6 percent lower than it was in June.

Mobile commerce is playing a rapidly growing role in online shopping and is representing an increasingly large share of those sales. In June, it had a share of 8.52 percent, while in May it had been 7.5 percent. This represents the first time that sales originating from smartphones have ever had a share of the online shopping market that was greater than 8 percent.

Moreover, the report also showed that for the first time since March 2011, the share of the traffic that was originating from iPads had fallen below the share that was originating from the iPhone. That said, tablets as a whole are still being seen as a much larger contributor to shopping. They represent a much larger share of the transactions occurring online.

Equally, Affiliate Window recorded that the conversion rates that it is experiencing have plateaued at just a little bit more than three percent across both tablet and smartphone devices. The second half of this year should prove to be very interesting in terms of defining trends that can be compared with those from previous years.

Mobile commerce study reveals consumer payment preferences

The research revealed that 29 percent would rather pay with their smartphones than credit or cash.

A recent mobile commerce study has revealed that nearly one third of Americans have stated that if they could carry only a single item when they leave the house, it would be their smartphones, even over and above their wallets.

This preference has occurred at the same time that a growing interest has revealed itself in smartphone payments.

These discoveries were among the results of a mobile commerce analysis that was conducted by PayPal. It also indicated that most consumers in the United States – 86 percent – wish that they wouldn’t need to carry a wallet at all. The report on the study also looked into the consumer attitudes in four other countries, which were: Canada, the United Kingdom, Australia, and Germany. They saw a similar trend toward smartphone payments in each of those countries.

At the same time, the report indicated that businesses are falling behind consumer interest in mobile commerce.

Mobile commerce mobile paymentsWhat it showed was that businesses are not keeping up with what consumers want from mobile commerce and payments. It has indicated that 68 percent of Americans have found themselves in a situation in which they would want to buy something but they didn’t have any cash on them. Another 30 percent stated that this happens to them frequently. However, PayPal did not include any data about the attitudes regarding business owners for accepting smartphone payments within the report.

Another mobile commerce study performed by Gartner, showed that transactions will likely grow to reach $235.4 billion before the end of the year. Moreover, by 2017, they predict that transactions will hit $721 billion. At the same time, NFC technology – which has been used for many forms of mobile payments services – has not taken off as had previously been predicted, and many high profile services (such as ISIS and Google Wallet) have struggled to take off.

The PayPal mobile commerce survey indicated that shoppers are ready and looking for a change in the methods available to them for making payments, but there is yet to be a market winner because no single system has emerged.