Tag: mobile commerce market

Report sheds light on the influential parties that exist in the mobile payments world

| March 21, 2014

Forbes Insights teams with Appinions to examine the mobile commerce space

Forbes Insights has partnered with Appinions in order to release a new study concerning the mobile payments phenomenon. The study aims to shed light on which companies and people have the most influence on the mobile commerce sector. The study makes use of the Appinions platform, which is designed to track trends and pertinent information in the digital world. Mobile commerce has become very popular, but the field is quite competitive, making it somewhat difficult to identify those that have established a strong presence within the market.

Appionons platform allows Forbes Insights to examine digital conversations concerning mobile commerce

Using the Appinions platform, Forbes Insights was able to examine more than 2 billion documents pertaining to mobile payments in some way. This information covered blogs, news postings, forums, and social media updates between December 6, 2013 and March 7, 2014. In examining this data, Forbes Insight has been able to provide Influence Scores for organizations that were active in the mobile commerce space.

Apple is considered one of the most influential groups in mobile commerce

New Mobile Payments StudyAccording to Forbes Insights, there has been a significant increase in the conversations relating to mobile payments thus far in 2014. Many of the conversations that have to do with mobile commerce are being centered on Apple’s interest in the sector. Apple CEO Tim Cook recently announced the company’s interest in mobile commerce, which sparked a great deal of speculation concerning Apple’s approach to the sector. Apple has no interest in using NFC technology to facilitate mobile purchases, but it has been reportedly working on a platform that will make payments possible through its various mobile devices.

Several companies have attracted a great deal of attention from mobile consumers

Notably, Apple, Google, PayPal, Amazon, and Satrbucks are companies that have significant influence in the mobile commerce sector. These companies are generating a great deal of hype behind the idea of shopping for and purchasing products online using a mobile device. Conversations concerning these companies and the role they play in the mobile field have been growing at a rapid pace.

Study highlights the growth of mobile payments through 2017

| February 24, 2014

New report paints a promising future for mobile commerce worldwide

Mobile Payments Study - 2017WorldPay, a payment service provider based in the United Kingdom, has released a new report, called “Your Global Guide to Alternative Payments,” concerning the potential future of the mobile commerce space. Mobile payments have been growing in prominence throughout the world and as more consumers gain access to smartphones and tablets, they are beginning to show more interest in shopping with these devices. Wearable devices, such as smartwatches, are also coming into play, providing further accessibility to the mobile commerce space.

Mobile commerce market expected to reach $117 billion by the end of 2017

The report from WorldPay predicts that mobile payments will reach $117 billion worldwide by 2017, a major increase from the $18 billion recorded in 2012. Mobile commerce is expected to make up at least 3% of the global e-commerce market by 2017. The report highlights the growth in popularity of mobile wallets, which consumers are using to manage their finances on a mobile device. These platforms are capable of storing and accessing financial information. This information is used to complete a mobile transaction.

Smartphones continue to be the most prominent mobile commerce platform in the world

Smartphones are currently considered to be the most popular mobile commerce device, but tablet devices are beginning to gain more support from consumers. Many people have reported a more favorable experience when shopping from a tablet device over a smartphone. Despite this, smartphones are expected to continue leading the way in mobile commerce, especially in the Asian market where smartphone penetration is accelerating at a rapid pace.

Security remains one of the most serious issues facing the mobile commerce sector

The report shows that consumers are becoming more comfortable with mobile payments despite high profile security issues that have been somewhat common in the past. Mobile commerce platforms are becoming more capable of protecting consumer financial information, thereby making them more likely to participate in online shopping from a mobile device. While security for many platforms has been improving, many people have still expressed their concerns regarding the safety of mobile commerce in general.