Tag: mobile commerce growth

Mobile commerce shows promising growth in the United Kingdom

Mobile commerce has been growing in popularity in the United Kingdom. Several UK retailers and other businesses have begun adopting mobile commerce as a way to engage a new generation of consumers. Many UK consumers have become heavily reliant on their mobile devices, thus creating a promising opportunity for businesses to engage these people wherever they may be. A new study from Affiliate Window, an affiliate network based in the UK, shows that the efforts that companies are putting into mobile engagement are beginning to pay off.

Study shows mobile activity spikes by 13% in October

According to the study, mobile activity in the UK has grown by more than 13% in October, up from the 12% it had been in September of this year. The study suggests that the growth is largely due to the excitement being generated by the approaching holiday season. UK retailers are keen to ensure that the most important time of the year for them will pull in as many consumers as possible. These retailers have chosen mobile marketing as a way to engage consumers and have adopted mobile commerce to provide them with convenient services.

Android outperforms iOS

The study shows that sales made through mobile devices, including tablets, has reached 10.7% in the UK. This marks major progress in terms of UK mobile commerce, as this is more than double the mobile sales that were recorded in October 2011.The study also shows that the Android platform is the most popular amongst mobile consumers when it comes to purchase made from a mobile device. The platform saw a 26% growth in sales volume during September of this year, more than the 17% the iOS platform saw during the same period.

Momentum may dwindle after holiday season

Affiliate Window notes that much of the hype surrounding mobile commerce and activity is largely due to the upcoming holiday season. Retailers have been making a concerted effort to promote the services they offer mobile consumers. Whether mobile commerce will continue to grow in popularity after the holiday season has ended has yet to be seen.

Deloitte, a professional services and consulting firm, has released the results a new survey concerning mobile commerce and the 2012 holiday season. Mobile commerce has been growing in popularity amongst consumers who are deeply involved in mobile technology. More consumers around the world are beginning to rely on their smart phones and tablets for more than just connectivity with friends, family, and the Internet. These consumers are turning to the mobile devices to make purchases for goods, a trend that retailers are beginning to respond to.

Survey predicts mobile consumers will have a large role to play during holiday season

According to the Deloitte survey, more than half the consumers that own and use a smart phone regularly are expected to use these devices for their holiday shopping this year. More than 5,000 consumers were surveyed by Deloitte over a 10-day period. The survey found that mobile commerce is, indeed, becoming a major part of the life of consumers, especially those that rely on their mobile device for a wide variety of services.

Majority of mobile consumers willing to spend more money

The survey predicts that 62% of shoppers using their mobile devices will do so at physical store locations. Approximately 58% of consumers will use their mobile devices to compare prices or look for more information on products. While this may be becoming a more common aspect of the retail industry, mobile commerce has significant economic implications that may be great news for this industry. According to Deloitte, 72% of mobile consumers are expected to pay more overall during their shopping than consumers that do not participate in mobile commerce. Each of these consumers is expected to spend more than $1,400 during the holiday season.

Mobile commerce expected to impact future holiday seasons

Mobile commerce is expected to translate into major gains for the retail industry, and especially for companies that are putting a strong focus on appealing to mobile consumers. The trend is expected to grow in the coming years, according to Deloitte, with the 2013 holiday season likely to see higher engagement throughout mobile commerce platforms than in previous years.