Tag: mobile commerce data

A study in March 2014 has shown that income from smartphone based site visits on optimized sites has spiked.

According to the results of the analysis of mobile commerce data by Branding Brand, major retailers have seen a tremendous increase in the revenue that is generated by their sites that are optimized for smartphone users.

The data also showed that there has been considerable growth in smartphone visits and orders.

The leading mobile commerce platform’s analysis was released in the form of its own Index for March 2014. It revealed that major retailers are seeing an important increase in the traffic, orders, and revenue that is being generated over smartphones through websites that are optimized for those smaller screens. This data was a comparison between the figures that were being seen in March 2013 with those that were recorded last month.

Branding Brand issues its Mobile Commerce Index report on a monthly basis.

The most recent m-commerce report provided insight into the use of the channel by consumers and underscored trends across a stead client sample within a range of industries that included health and beauty, apparel, and home products. This report provides information from the most data available on commerce websites that are optimized specifically for smartphones in comparison to those sites that are not optimized and that receive traffic from both desktop computers and mobile devices.

The Branding Brand Mobile Commerce Index revealed a number of different year over year comparisons for eighteen major retail clients that they tracked throughout the twelve months leading up to March 2014. They included the following comparison between March 2013 and March 2014:

• Smartphone visits rose from 10,003,472 to 20,129,855 – an increase of 101.2 percent.
• Smartphone based orders rose from 59,080 to 135,640 – an increase of 129.6 percent.
• Revenue from smartphone shopping grew from $5,630,325 to $15,106,324 – a rise of 168.3 percent.

At the same time that the progress was made over mobile commerce websites, the share of desktop visits decreased within that year by an estimated 21.1 percent. The co-founder and CEO of Branding Brand, Chris Mason, consumers are not only using their smartphones more for shopping, but also for purchasing.

In the United Kingdom, the average 2013 spent over mobile commerce was £199.

Different mcommerce trends have become quite commonplace in the United Kingdom with four out of every ten smartphone owners having made a direct purchase through their smartphones and one in six have said that they have taken part in showrooming.

Among shoppers in the United Kingdom, 55 percent have used their mobile devices in store.

While in store, mcommerce activity often consisted of price comparisons, online. This was the case among 54 percent of the people who used their mobile devices while in brick and mortar shops. Another 41 percent had taken pictures so that they would be able to view them in the future. Forty six percent would research the items that they were seeing live in the store. One in every six were “showrooming”, which involves checking out an item in a store in person, but then using the smartphone or tablet to find a better price for it online and purchase it there, instead.

This mcommerce data was based on a survey of 1,000 owners of smartphones in the United Kingdom.

The research was published in a report called “’Agile Consumer 2013”. It was conducted by Cheil Worldwide. It also determined that half of all users of smartphones and tablets had shopping in mind when they purchased their mobile devices.

According to Simon Hathaway, the president of shopper marketing and retail operations at Cheil Worldwide, “The smartphone has become a key element of how we shop, and all evidence points to it having been a bumper post-Christmas sales period for m-commerce.” He added that there has been a near doubling in the amount of time that is spent purchasing products and services over smartphones over the last five years.

Hathaway also stated that even when the phone is not being used for direct mcommerce purchases, it is still a part of the buying process as consumers use it to compare, research, and seek the opinions of others. This, he said, is changing the retail experience entirely “as we become smartphone-focused shoppers – or what we’re calling ‘Agile Consumers’.”