Tag: mobile commerce cyber monday

Cyber Monday becomes the most successful online retail day ever

Cyber Monday has come and gone in the U.S. and the mobile sector experienced impressive growth on what is widely considered to be the most important day in electronics retail. IBM has released a new report concerning Cyber Monday of 2013, suggesting that it has become the largest online shopping day in history. Mobile commerce played a major role in the success of Cyber Monday and consumers have shown their strong interest in shopping for products online using their mobile devices.

Consumers show favor for mobile shopping

Mobile commerce has become a major interest to the retail industry. Many retailers were encouraged to take the mobile sector more seriously after the holiday shopping seasons of 2011 and 2012. Over the past two years, consumers have shown that they are not only willing to shop online with their mobile device but are quite eager to do so because of the convenience that it represents.

Online sales reach new heights

According to the report from IBM, online shoppers in the U.S. spent more than $2 billion on Cyber Monday. A significant portion of this spending came from mobile devices. The report shows that online sales grew by 20% over what they had been on Cyber Monday in 2012. Consumers had reported that mobile shopping helped them avoid lines at physical stores and purchase products without having to worry about limited supplies.

Retailers show more interest in mobile commerce

Economic research firm IHS Global Insight released a report last week highlighting the growth of online sales during the 2013 holiday season. The report estimates that online sales for the whole of the holiday season will reach $81 billion by the end of this year. This represents a 12.5% increase in sales over what had been reported during the 2012 holiday season. Mobile commerce is expected to play a large role during the holiday season, especially as more consumers begin growing comfortable with the concept of purchasing products online with their mobile devices.

According to a recent comScore report, online shopping this year will be bright for smartphones and tablets.

comScore has, once again, released its predictions for the holiday shopping season, and for its predictions of 2013, it has pointed out that mobile commerce is going to have a very bright opportunity, particularly on Cyber Monday.

Although there is a shorter season this year, when compared to last year, the decline should be only “slight”.

Although many have wondered if the fact that there is nearly a week – 6 days – less this shopping season from this Thanksgiving to Christmas, when compared to last year, comScore believes that there will be only a “slight decline” in the overall growth rate that will be experienced in a typical year. Moreover, it has predicted that when compared to the powerful sales that are experienced over mobile commerce and online shopping, this decline will even be noticeable.

Once mobile commerce has weighed in, it is likely that the year over year growth will be 14 to 17 percent.

comScore’s predictions have shown that this will allow mobile commerce to reach its highest percentage ever achieved out of the total online shopping, this year. The figures that they are predicting are that smartphone and tablet based sales will represent 12 to 13 percent of online shopping, and that the spending will near $10 billion for the last quarter of this year.

Mobile commerce has already reached record high percentages of total online spending within the last three quarters of the fiscal year, this year. It is being anticipated that this trend will keep up for the remainder of 2013 and that it will leap beyond last year’s total digital commerce spending, which was 11.3 percent.

According to the report from comScore, “We have seen that in periods of concentrated consumer activity, a greater number of people are likely to engage in emerging behaviors, such as mobile commerce.” Taking into consideration the fact that this short shopping season has six fewer days than it did last year, the analytics firm has predicted that purchasing will be far more concentrated and will therefore expand the need for tools such as smartphone and tablet based shopping.